Gina Miller

Dr. Gina L. Miller is a Professor of Marketing of the Stetson-Hatcher School of Business in Atlanta. She has taught in the areas of marketing principles, marketing management, consumer behavior, marketing research, services marketing, research methodology, retailing, management, and management information systems. A winner of several teaching awards, she uses Web enhanced learning to focus students on the application of theory and concepts to business practice. Her research interests include services marketing, gender bias, marketing research, and consumer behavior, which have led to published articles in a number of professional and academic journals.

Before coming to Mercer, she served as a consulting partner in Miller & Patrick Marketing Research and as a faculty member in the University System of North Carolina where she was involved in numerous community marketing research projects. She holds a doctorate, a master’s degree, and a bachelor’s degree from the Georgia Institute of Technology.

Education

• Ph.D., Georgia Institute of Technology
• MSM, Georgia Institute of Technology
• BS, Georgia Institute of Technology

Professional Experience

• 2007-present: Mercer University, Stetson School Of Business & Economics, Associate Dean And Professor
• 2006-2007: Mercer University, Stetson School Of Business & Economics, Assistant Dean And Professor
• 2000-2006: Mercer University, Stetson School Of Business & Economics, Assistant Dean And Associate Professor
• 1993-2000: University Of North Carolina At Asheville, School Of Management, Assistant Professor And Marketing Discipline Coordinator
• 1992-1993: Georgia Institute Of Technology, School Of Management, Adjunct Professor

Courses Taught

• Buyer Behavior
• Consumer Behavior
• Marketing Analytics
• Marketing Research
• Principles of Marketing
• Services Marketing
• Social Media and E-Marketing

Specializations

• Services Marketing
• Marketing Research

Memberships

• American Marketing Association
• Society for Marketing Advances
• Marketing Management Association
• Association for Consumer Research

Professional Interests

• Services Marketing
• Gender Bias

Recent Publications

• Miller, Gina L. and Sisk, Faye A. (2023). Strategies to Mitigate Second Generation Gender Bias in Marketing Education. Towards a Great Marketing Experience. Chicago, IL: International Society of Marketing. (under review)
• Miller, Gina L. (2022). The Gaps Services Model: A Framework for Developing Post-Pandemic Marketing Strategies. Opportunities and Challenges for the Future of Marketing (vol. 2022, pp. 25-27). Chicago, IL: International Society of Marketing.
• Miller, Gina L. and Sisk, Faye A. (2019). Online Teaching Effectiveness: Closing the Gap. Marketing Management Association Fall 2019 Educators’ Conference Proceedings, 24(ISSN 2325-3533), 98-99.
• Miller, Gina L. (2017). Using Goal Setting Theory to Drive Task Completion And Student Success In Online Marketing Courses. MMA 2017 Annual Spring Conference Proceedings, 2017, 1-4.
• Miller, Gina L. (2016). Self-Planning as a Tool for Student Success in Online Marketing Courses. 2016 SMA Conference Proceedings: Reimagining: The Power of Marketing to Create Enduring Value, 2016, 485-486.

Awards/Recognitions

• Anbar Citation of Excellence in Research Implications
• Nominee, Distinguished Faculty Award
• Nominee, Professor of the Year Award
• Phi Kappa Phi
• Beta Gamma Sigma