Fredrik Nordin

I am a full professor of business administration, specializing in marketing. Since July 2021, I serve as the professor representative of the Marketing Section at Stockholm Business School. Before that, I served as the Head of the section for almost six years. I hold a Ph.D. in Business Administration from the Stockholm School of Economics (2005) and an M.Sc. degree in Vehicle Engineering from the Royal Institute of Technology (KTH) in Stockholm (1991). I have also studied Business Administration and Spanish at Stockholm University. Prior to my academic career, I worked with the development of aircraft and with services and sourcing of equipment for telecommunications.

Teaching

I have taught in a variety of areas, including service marketing, technology marketing, digital marketing, marketing theory, business-to-business marketing, purchasing, research methods, and organization theory. I have also supervised many bachelor's and master's theses and several doctoral students to completed Ph.D. dissertations. In 2009-2011 I was in charge of the master's program in marketing and between 2011 and 2014 I was the director of studies at master's and doctoral level.

Research

My research interests lie primarily in the area of marketing in innovative, and high-tech firms, focusing on how providers of technology products and services can help customers create value. I have focused on issues such as business relationships/networks, digitalization, emerging technologies, servitization, solutions offerings, purchasing/outsourcing, innovation, and managerial decision-making in marketing. In my research, I attempt to address issues that are also of relevance to business practice. Usually, my research is qualitative and phenomenon-driven, often carried out in collaboration with companies. It has appeared in highly regarded academic journals such as Industrial Marketing Management, Journal of Business Research, Journal of Service Management, and Journal of Business and Industrial Marketing.

I am a member of the editorial boards of Industrial Marketing Management and Journal of Business Research and have co-organised a number of academic conferences in business administration and marketing, including NFF (2011) and CBIM (2017). I have also served as a panel member of the Research Council for Culture and Society at the Academy of Finland.