Eli Yufest

Eli has nearly two decades of extensive client and supplier side insights and strategy experience across numerous verticals including consumer packaged goods, public affairs, durable goods and healthcare.

Eli has been the CEO and Partner of a national marketing research and consulting firm that served as the official pollster for numerous public office candidates and holders including for the Mayor of Toronto and Premier of Ontario. Moreover, he served as the firm’s strategic lead on all corporate-consumer-related projects where he brought to bear his expertise across a wide array of techniques including conjoints, segmentations, mystery shopping, positioning and messaging testing, path-to-purchase and key drivers analysis.

Eli has also held a range of senior positions with Fortune 500 organizations in healthcare and durable goods as well as within tier-one consulting firms where he managed clients in retail, alcohol, public affairs.