Donatella Scanzano

Areas of specialization: Sem, Seo, Analytics, Affiliates, Paid Social, Display, CRM, Programmatic, UX, AI Started my career path on operational Campaigns Management in iProspect -Milan ( ADV channels Paid Social, SEM, Programmatic) across several verticals (Automotive, Fashion -Mass Market, Premium & Luxury- Retail, Cinema, FMCG, Pharma).

Than I improved other areas of digital knowledge working on the Client Side, for Companies in the Luxury industry. I’ve been focusing on Content Optimization and ROI maximization, besides identification of advanced segmentations and propensity modeling for Online marketing activities, managing SEO, PPC, Affiliates & Analytics. Managed Online performance investments to exceed e-commerce revenue targets on a Worldwide scale, from Global HQ of BULGARI, while following Artificial intelligence studies at IBM, understanding HOW to overachieve our KPIs and Improve Customer UX. Artificial Intelligence replaces certain operational tasks, but also enables employees to perform existing jobs more effectively.

Now in charge of managing Digital Media, CRM, content and special projects for Giorgio Armani Beauty-LOREAL Luxe in Milan

I'm enthusiast about what I do, but, besides my job I'm passionate about Leadership, Music, foreign languages, photography, video making, interior design and Italian food.

Education

• Fashion Certificate Program Fashion Institute of Technology (2015 — 2015)
• Certificate Program Fashion Institute of Technology (2015 — 2015)
• Video editing Nuova Accademia delle belle arti di Milano (2009 — 2009)