Diego Soroa

Architect, entrepreneur, a strategic coach based in the Madrid region, Spain—Diego Soroa is passionate about helping organizations throughout the exponential transformation. He is an internationally celebrated Keynote Speaker and an Adjunct Professor at IE Business School in Spain a Singularity University Ambassador and one of the most prominent figures of the ExO Exponential Organizations Movement. In 2006, Diego founded Cuantics Lab, an initiative that would earn him the “Entrepreneur of the Year” award from the city of Bilbao, Spain. Starting in 2009, Diego and his team took one of Cuantics core creations, the “Serendipity Methodology,” and began to develop what would eventually serve as the foundations for RISE, a methodology-based platform for “hacking serendipity” in distributed ecosystems. Following its launch, RISE was named the winner of Singularity University’s 2013 Global Impact Challenged, which afforded Diego the opportunity to attend Singularity University’s 2013 Global Studies Program. He then founded Rise. Works, his second startup. Following his matriculation from Singularity University (SU), In 2015 he expanded his affiliation to Singularity University taking on the role of Singularity University Chapter Ambassador. He then became an organizer of the same Global Impact Challenge that served as his gateway to the Singularity experience. With the help of a few fellow entrepreneurs and SU alumni, Diego launched a non-profit organization “Exponential Euskadi” to promote the exponential mindset amongst leaders and entrepreneurs in his home region. Diego joined the ExO Movement at its foundation, back in 2013, along with some 80 disruptive entrepreneurs and innovators from Singularity. Since he has been a very active member of the ExO Ecosystem He was part of the foundational ExO Movement and has been recognized as a certified ExO Speaker, Advisor, Instructor, Coach, Head Coach, and Disruptor. He has worked repeatedly with HP, Banco Santander, Ferrovial, Facebook, Accenture, Boston Scientific, Visa, Ikea, Maersk, among other international companies and most recently he has become OpenExo Certification Master, assuming the strategic direction and training of all new Certified ExO Coaches. Diego’s passion for exponential transformation has also influenced his work as an architect. He has channeled his architectural energies towards revolutionizing and reimagining the future of work by way of the spaces where it takes place. Like many of the ExO initiatives that he has been involved in, Diego’s architecture projects have gained international recognition thanks to their unique ability to leverage.

Companies

• Board Member TH COMPANY (2021)
• Co-Founder rise.works (2019)
• Certified Exo Instructor & Speaker OpenExO (2018)
• Adjunct Professor MCXI (Master in Customer Experience & Innovation) IE School of Human Sciences and Technology (2017)
• Certified ExO Consultant ExO Works (2016)
• Founder Cuantics Creatives Lab (2006)
• Head Coach OpenExO (2018 — 2021)
• Certified ExO Ambassador ExO Lever (2018 — 2021)
• Master Trainer OpenExO (2018 — 2021)