Diego Aravena

High performing bilingual marketing professional with 9 years of international experience in online and offline channels. Responsible for the development, implementation and management of direct marketing campaigns for local and global brands. Strong analytical and influencer skills, I believe in a human-centred design approach to solve client problems with innovative and creative marketing solutions where all channels are aligned and striving to achieve a common goal.

Education

• Master in Customer Experience & Innovation IE Business School (2018 — 2019)
• Digital Marketing Squared Online (2015 — 2016)
• Bachelor of Business Administration (B.B.A.) and Economics Universidad del Desarrollo (2004 — 2008)

Companies

• Adjunct Professor - Mentor IE Business School (2020)
• Ecommerce Marketing Manager - Real Madrid Legends (2020)
• Digital Marketing & Customer Experience Consultant The Human Factor (2019 — 2020)
• Digital Marketing Manager Kaplan International English (2015 — 2018)
• Marketing Account Manager adidas group (2012 — 2015)
• Marketing Operations Manager Adidas Group (2011 — 2012)
• Marketing Operations Specialist adidas (2010 — 2011)

Skills

The most important

• Strategic Planning
• Marketing Research
• Retail

Other

Brand Management, Digital Marketing, Search Engine Optimization (SEO), Team Leadership, Product Marketing, Social Media Marketing, Marketing Communications, Trade Marketing, Microsoft Office, Planificación estratégica, Marketing Management, Business Strategy, Marketing, Mercadotecnia, Marketing Strategy