Dharun Kasilingam

Dr. Dharun holds a Masters of Engineering (M.E.) degree in Industrial Engineering (PSG Tech) and a Ph.D. in Marketing and Analytics (NIT Trichy). He was the youngest to receive a Ph.D. at NIT Trichy at the early age of 25.

His research interests majorly are two folds: Unstructured Data Analytics, and Technology and Consumer Behavior. He has also published multiple research articles, including in top marketing journals like Journal of Retailing and Consumer Services, International Journal of Consumer Studies, Technology in Society, Journal of Consumer Behavior, Journal of Brand Management, etc, and medical Journals like Transboundary and Emerging Diseases. His papers in the Journal of Retailing and Consumer Services, and Technology in Society appear in the list of highest cited articles on the journal's home pages. His research has appeared in the proceedings of several renowned international conferences in India, Australia, Dubai, and Malaysia. He has a demonstrated ability to understand and apply advanced statistics and analytics to yield benefits to real-world business issues. He is also an expert in software packages Minitab, SPSS, Stata, AMOS, Smart-PLS, etc., and can proficiently code in R and Python. He teaches courses in marketing that intersect with Digital, Analytics, and Automation.

Training

• Digital Marketing Training for Entry and Mid-Level Executives of Publicis Groupe (9 months) – October 2021 to March 2022
• Marketing Analytics Training for The Advertising Club (6 months) – January 2021

Teaching

• Marketing Analytics: Tools and Techniques for Decision Making and Automation
• Digital Marketing: Tools and Strategy
• Digital Marketing: Tools, Strategy, and Technology
• Marketing Research
• Management of Service Business
• Business Models for Digital Economy

Academic Positions

• Assistant Professor – Marketing (Digital, Analytics & Automation), Indian Institute of Management, Kozhikode, Jun 2022 - Present
• Assistant Professor & Area Leader – Digital Platform & Strategies, Specialization Leader – Marketing Analytics, MICA Ahmedabad, May 2019 - Jun 2022
• Assistant Professor, Alliance School of Business Bangalore, July 2018 to April 2019

Research Areas

• Technology and Consumer Behavior
• Unstructured Data Analytics