David Dubois is an Associate Professor of Marketing at INSEAD with expertise in (1) how organizations can leverage and integrate digital and social media dynamics to create novel value, and (2) how luxury and fashion brands can create sustainable competitive advantages by leveraging status and style dynamics. He holds a PhD in Marketing from the Kellogg School of Management at Northwestern University. Prior to joining INSEAD, he was a faculty member at HEC Paris and has experience in the advertising industry. At INSEAD, he teaches both in the MBA and Executive Education programmes (for companies including Sanofi, Abbvie, Biogen, Grünenthal, Moët Henessy, Diageo, Pernod Ricard, Ferrero, Adecco, Old Mutual, Sonepar, Nitto Denko etc.) and co-directs the Leading Digital Marketing Strategy Programme.
He has developed or co-developed several award-winning case studies on digital marketing strategy in both FMCG and service industries, social media advertising, luxury branding, and talent management in fashion and luxury industries.
David Dubois’ broad research interests lie in status processes and luxury consumption, social influence, power, persuasion, virality, and word-of-mouth. His work has appeared in top academic journals such as Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Psychological Science, Journal of Experimental Social Psychology, Social Psychological and Personality Science, and Harvard Business Review. His work is regularly featured in The Financial Times, The Economist, The Wall Street Journal, Forbes, Bloomberg, CNN, NPR, Time Magazine, Huffington Post, and the Chicago Tribune, among others. An active member of the academic community, he is an editorial review board member of the Journal of Consumer Research and Recherche et Applications en Marketing.
Status Consumption and Luxury Goods, Power, Social Influence, Persuasion, Word-of-mouth, Information Transmission
Communication and Social Media Strategy, Luxury, Marketing Management
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