The Scheller College of Business


The Scheller College of Business
Associate Professor

Ph.D., Info. Mgmt., The University of Texas at Austin, 2011

M.S., Economics, The University of Texas at Austin, 2008

B.E., Computer Science, Tsinghua University, China, 2006


Lizhen Xu is an Associate Professor of Information Technology Management in the Scheller College of Business at Georgia Institute of Technology. He received his Ph.D. in Information Management and M.S. in Economics from The University of Texas at Austin, and his bachelor degree in computer science from Tsinghua University, China. He specializes in cutting-edge quantitative research methodologies that involve both analytical and empirical modeling. His interdisciplinary research interest lies in the economics of information systems and its interface with marketing and operations management. The substantive areas of interest include: online advertising and search engine marketing, mobile analytics and user behavior, online reviews and service management, among others. His papers have been published in top-tier academic journals such as Management Science, Journal of Marketing Research, Information Systems Research, Production and Operations Management, Journal of Management Information Systems, and Decision Analysis.

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