Carlos Cascante-Serratosa

Titular University Professor

Biography

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Carlos Cascante-Serratosa is managing partner of Impulse Business Consulting, a firm from which he advises companies in the fields of Business Improvement and Global Communication for all their activities and business. 

Under the tagline, "Raising companies to their next level", the creation of Impulse allows Carlos to tun his great passion for business consulting into the objective of the company. 

Prior to this role, Carlos had a long career as a senior management professional and businessman. Carlos has worked in sectors as diverse as industrial, consumer goods, services, and education, where he has held senior management positions as well as ownership of shares. 

Carlos holds a Bachelor in Philosophy and in Business Administration and Management, Master in Business Administration, and a PhD in Advertising and Public Relations.

Education

  • Doctor en Publicidad y Relaciones Públicas Universitat Ramon Llull (1996 — 2001)
  • Licenciatura y Master en Administración y Dirección de Empresas Esade (1981 — 1984)
  • Licenciado en Filosofía Universitat Autònoma de Barcelona (1977 — 1981

Companies

  • Managing Partner Impulse Business Consulting SL (2017)
  • President Salagros S.L. (2014 — 2017)
  • General Manager Grupo Cadarso (2001 — 2014)
  • Titular University Professor ESADE Business & Law School (1996 — 2001)
  • General Manager Mexico - Latam MPG Media Planning Group (1995 — 1996)
  • Director General España y Portugal Anheuser-Busch InBev (1989 — 1995)
  • Gerente de Ventas Bimbo España, y Gerente de Budes S.A. Bimbo Bakeries USA (1987 — 1989)
  • Export Manager IMC (Industrias Metálicas Castelló S.A.) - Grupo Puig Puig (1983 — 1987)

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