Carla Simões

I am Portuguese and passionate about Portugal and tourism in Portugal. I'm always on the move and I love to make things happen.

I am the Director of Territorial Marketing and Business at Turismo de Portugal. I have been working in the tourism industry for the last 20 years in several areas such as public investment and the design and implementation of interesting projects for tourism development.

I believe in organizations and especially in people who inspire me. I believe in the power of our dreams, emotions, creativity, and co-creation. I believe that each of us can make a difference.

I'm inspired by life in general. My glass is always half-full. I try hard to find solutions and I do my best to get the most of everyday with a smile on my face, following our last promotional campaign's advice: "If something good happens, travel to celebrate it. If something bad happens, travel to forget it. And if nothing happens... Go somewhere and make it happen! Don't let life slip through your fingers. Don't skip Portugal."