Borja Baturone Blanc

Associate Professor in Innovation in Executive Education programs at IE Business School

Biography

IE Business School

Borja has managed Innovation and Operational businesses for more than 15 years, specializing in helping companies to be more innovative: building the strategy, the culture, the processes, and launching new products and services departing from deeply understood client and user needs. Among the customer he’s helped personally are companies such us Alcatel-Lucent, Altadis,, BBVA, British Telecom, Coca-Cola,, Endesa, Ericsson, Halliburton, JTI, Mapfre, Telefónica, or Vodafone.

Borja currently lectures and conducts seminars for companies and institutions, and he’s an Associate Professor for Innovation at Instituto de Empresa in Madrid.

Borja holds an Executive Certificate in Strategy and Innovation at MIT-Sloan (EE.UU.), an Executive MBA at the Instituto de Empresa (Madrid), Honors Degree in Business Administration at Lincoln University (UK), holds a Master’s degree in Commercial Management and Marketing at ESIC (Madrid), and has studied Civil Engineering and Political Sciences (currently) at the UNED University (Spain).

He is a member of the City Council in the town he lives in near Madrid (Paracuellos de Jarama), as Consellor and President of a newly created local party.

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