Bob Azman

Instructor of Professional Practice at Rutgers Business School


Rutgers Business School

Bob brings a wealth of diverse, general operations and business background as an executive at large corporations such as Carlson Wagonlit Travel, Thomson Reuters, Ceridian and Deluxe Corporation. He has managed global customer service and technical support organizations as well as software implementation and training and development functions in the US, the Philippines, India, South America, Australia, Japan, and Europe. As a thought leader, practitioner, consultant and business partner in customer experience design and execution, he provides a unique perspective on helping companies become easy to do business with.

Bob earned both his MBA and bachelor’s degrees from the University of St. Thomas in St. Paul, MN. He is an Adjunct Professor at the University of Minnesota Carlson School of Management’s Supply Chain and Operations Management department teaching Service Operations Management at the undergraduate and MBA levels. He is also a guest lecturer in the executive MBA program at the University of St. Thomas Opus School of Business. He is a frequent speaker on the subject of developing effective customer experience and service strategies at industry forums and conferences where he receives top ratings on his interactive approach and unique ability to combine academic principles with real life experiences.


Courses Taught

Read about executive education

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