Avi Goldfarb

Avi Goldfarb is the Rotman Chair in Artificial Intelligence and Healthcare, and Professor of Marketing at Rotman. Avi is also Chief Data Scientist at the Creative Destruction Lab, Senior Editor at Marketing Science, and a Research Associate at the National Bureau of Economic Research. His research on the economics of technology has been discussed in White House reports, Congressional testimony, European Commission documents, the Economist, the Globe and Mail, the National Post, CBC Radio, National Public Radio, Forbes, the Atlantic, the New York Times, the Financial Times, the Wall Street Journal, and elsewhere. Along with Ajay Agrawal and Joshua Gans, Avi is the author of the Globe & Mail bestselling book Prediction Machines: The Simple Economics of Artificial Intelligence.

Academic Positions

• 2015-  Ellison Professor of Marketing; Rotman School of Management
• 2012-  Professor of Marketing; Rotman School of Management
• 2014-  Research Associate; National Bureau of Economic Research
• 2008-2012  Associate Professor of Marketing; Rotman School of Management
• 2002-2008  Assistant Professor of Marketing; Rotman School of Management

Honors and Awards

2017  Roger Martin Award for Excellence in Teaching; Rotman School of Management

Selected Publications - Papers

• Digital Economics Avi Goldfarb and Catherine Tucker Journal of Economic Literature 2018
• What to Expect from Artificial Intelligence Agrawal, Ajay, Joshua Gans, and Avi Goldfarb Sloan Management Review 2017
• Agglomeration of Invention in the Bay Area: Not just ICT. Forman, Chris, Avi Goldfarb, and Shane Greenstein American Economic Review Papers and Proceedings 2016
• Does Knowledge Accumulation Increase the Returns to Collaboration? Agrawal, Ajay, Avi Goldfarb, and Florenta Teodoridis. American Economic Journal-Applied Economics 2016
• Banning controversial sponsors: Understanding equilibrium outcomes when sports sponsorships are viewed as two-sided matches Yang, Yupin, and Goldfarb, Avi Journal of Marketing Research 2015
• Crowdfunding: Geography, Social Networks, and the Timing of Investment Agrawal, Ajay, Christian Catalini, and Avi Goldfarb Journal of Economics and Management Strategy 2015

Research and Teaching Interests

Digital markets, economics of artificial intelligence, information and communications technology, brand equity