Rotman School of Management

Artificial Intelligence: an Executive Primer

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About the course

Learn how to use AI in your business for strategy and profit.

AI is poised to infiltrate all industries and markets. Globally, AI skills are increasingly valuable. Businesses at the frontier have begun to take advantage of machine learning to grow and transform their strategies.

How can AI add value to your organization within the next 18 months? How should you plan for the next 3–5 years? What capabilities do you need to start investing in today to position yourself for tomorrow?

Leaders need a deep understanding of what AI can do in order to position their organizations for the upcoming wave of competition based on AI, similar in some ways to what we experienced 20 years ago with the arrival of the internet.

High level information for leaders.

The course is not technical. It does not take a computer science perspective on the topic. Rather, it focuses on the economics of AI and the implications for business. You will

  • Learn how to identify opportunities for AI and implement them
  • Discover how to develop strategies with your leadership team for leveraging powerful AI tools

We’re here to help.

The applications of AI are many and varied, so much so that knowing where to start can seem overwhelming. This course is delivered by three Rotman School professors —Ajay Agrawal, Joshua Gans and Avi Goldfarb—who authored the book "Prediction Machines: The Simple Economics of Artificial Intelligence", published by the Harvard Business Review Press in April 2018. They bring their deep expertise to the classroom, paired with real-world experience in applying this technology to business challenges.

Who should attend

Executives looking to understand how AI will disrupt, augment or change their core business.

Trust the experts

Avi Goldfarb

Bio Avi Goldfarb is the Ellison Professor of Marketing at Rotman. Much of his research focuses on understanding the impact of information technology on marketing, on universities, and on the economy. His research has also explored the value of brands and the role of experience in managerial deci...


Ajay Agrawal

Ajay Agrawal is the Peter Munk Professor of Entrepreneurship at the University of Toronto''s Rotman School of Management where he conducts research on the economics of artificial intelligence, science policy, entrepreneurial finance, and geography of innovation. Professor Agrawal is a Research As...


Joshua Gans

Bio Joshua Gans holds the Jeffrey S. Skoll Chair in Technical Innovation and Entrepreneurship and is a Professor, and Area Coordinator of Strategic Management at Rotman (with a cross-appointment in the Department of Economics). His research is primarily focused on understanding the economic driv...


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