Behavioural Economics at Work

Rotman School of Management

Rotman School of Management

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Economics

Regardless of your specialization, economics surrounds you everywhere, and at some point in time, it will be necessary for you to understand the basic...

Read more about Information Technology

Information technology is at the heart of any process connected to utilizing computers and communication systems. It is a quite broad term that is use...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

This program is designed for senior managers who need to influence behaviour and drive decision making in their organization, including those responsible for product development, human resources, marketing, business development, sales, financial management and managing risk.

About the course

Understand and influence consumer behaviour.

Leading edge research. Measurable gain.

Research by Gallup has shown that companies that apply the principles of behavioral economics outperform their peers by 85% in sales growth and more than 25% in gross margin. Whether you're trying to get customers to switch from a competitor, ensure compliance to standards, or accelerate decision making, every industry – both public and private – needs to facilitate behaviour change.

This program introduces you to behavioural economics insights from Rotman’s Behavioural Economic in Action (BEAR) research institute. BEAR conducts leading edge research in the field, helping organizations better understand how real people act so they can design better products, services and programs.

Hands-on training. Immediate applications.

In a short period of time you will develop a framework for behavior change in your organization by auditing touchpoints, identifying potential barriers, and using evidence-based approaches. Today’s consumers are social and digital. Yesterday’s rules no longer apply, and identifying product or customer experience opportunities requires a deep understanding of human behavior.

We’re here to help.

This innovative program focuses on driving behavior change using the tools of proven research and methodology. Our faculty, who work with top companies every day on real world business problems, will be there with you every step of the way.

Experts

Avi Goldfarb

Avi Goldfarb is the Rotman Chair in Artificial Intelligence and Healthcare, and Professor of Marketing at Rotman. Avi is also Chief Data Scientist at the Creative Destruction Lab, Senior Editor at Marketing Science, and a Research Associate at the National Bureau of Economic Research. His researc...

Dilip Soman

Dilip Soman is a Professor of Marketing and holds the Corus Chair in Communications Strategy. His research is in the area of behavioural economics and its applications to consumer wellbeing, marketing and policy. He is also the director of the India Innovation Institute at the University of Toron...

Avni Shah

Professor Avni Shah is an Assistant Professor of Marketing in the Department of Management at the University of Toronto Scarborough, with a cross-appointment to the Marketing area at the Rotman School of Management . Using field and laboratory data, Avni investigates how payment influences consum...

Videos and materials

Behavioural Economics at Work at Rotman School of Management

This course has no confirmed dates in the future. Subscribe to be notified when it is offered.


Something went wrong. We're trying to fix this error.

Thank you

Someone from the Coursalytics team will be in touch with you soon.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Economics

When it comes to dealing with the economical side of any business process, it is essential to build a basic framework for studying market analysis, microeconomic and macroeconomic concepts, and competition models. How can an organization's objectives...

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.