Who should attend
This program is designed for senior managers who need to influence behaviour and drive decision making in their organization, including those responsible for product development, human resources, marketing, business development, sales, financial management and managing risk.
About the course
Understand and influence consumer behaviour.
Leading edge research. Measurable gain.
Research by Gallup has shown that companies that apply the principles of behavioral economics outperform their peers by 85% in sales growth and more than 25% in gross margin. Whether you're trying to get customers to switch from a competitor, ensure compliance to standards, or accelerate decision making, every industry – both public and private – needs to facilitate behaviour change.
This program introduces you to behavioural economics insights from Rotman’s Behavioural Economic in Action (BEAR) research institute. BEAR conducts leading edge research in the field, helping organizations better understand how real people act so they can design better products, services and programs.
Hands-on training. Immediate applications.
In a short period of time you will develop a framework for behavior change in your organization by auditing touchpoints, identifying potential barriers, and using evidence-based approaches. Today’s consumers are social and digital. Yesterday’s rules no longer apply, and identifying product or customer experience opportunities requires a deep understanding of human behavior.
We’re here to help.
This innovative program focuses on driving behavior change using the tools of proven research and methodology. Our faculty, who work with top companies every day on real world business problems, will be there with you every step of the way.
Avi Goldfarb is the Rotman Chair in Artificial Intelligence and Healthcare, and Professor of Marketing at Rotman. Avi is also Chief Data Scientist at the Creative Destruction Lab, Senior Editor at Marketing Science, and a Research Associate at the National Bureau of Economic Research. His researc...
Dilip Soman is a Professor of Marketing and holds the Corus Chair in Communications Strategy. His research is in the area of behavioural economics and its applications to consumer wellbeing, marketing and policy. He is also the director of the India Innovation Institute at the University of Toron...
Professor Avni Shah is an Assistant Professor of Marketing in the Department of Management at the University of Toronto Scarborough, with a cross-appointment to the Marketing area at the Rotman School of Management . Using field and laboratory data, Avni investigates how payment influences consum...
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.