Behavioural Economics at Work
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Understand and influence consumer behaviour.
Leading edge research. Measurable gain.
Research by Gallup has shown that companies that apply the principles of behavioral economics outperform their peers by 85% in sales growth and more than 25% in gross margin. Whether you're trying to get customers to switch from a competitor, ensure compliance to standards, or accelerate decision making, every industry – both public and private – needs to facilitate behaviour change.
This program introduces you to behavioural economics insights from Rotman’s Behavioural Economic in Action (BEAR) research institute. BEAR conducts leading edge research in the field, helping organizations better understand how real people act so they can design better products, services and programs.
Hands-on training. Immediate applications.
In a short period of time you will develop a framework for behavior change in your organization by auditing touchpoints, identifying potential barriers, and using evidence-based approaches. Today’s consumers are social and digital. Yesterday’s rules no longer apply, and identifying product or customer experience opportunities requires a deep understanding of human behavior.
We’re here to help.
This innovative program focuses on driving behavior change using the tools of proven research and methodology. Our faculty, who work with top companies every day on real world business problems, will be there with you every step of the way.
Who should attend
Senior managers who need to influence behaviour and drive decision making