Andrew McCarthy

Associate Professor at IE UniversityFounding Academic DirectorMaster in Customer Experience and Innovation at IE Business School


IE Business School

Andrew Peter Wallace McCarthy is a designer, facilitator, consultant, and educator. Andrew has worked in his beloved New York and internationally as a designer, art and creative director, and creative consultant in several multinationals and a great many startups, advising organizations on creativity, strategy, innovation processes, user experience, and design. Andrew studied philosophy and the history of math and sciences, then design, and now teaches design thinking and strategy, visual communications, creativity, innovation process, and entrepreneurship as an Associate Professor at IE. More recently, Andrew has taken on the role of founding Academic Director for the Master in Customer Experience and Innovation at the IE School of Human Science and Technology, which will launch in October of 2017. Andrew practices improv and plays music, speaks and moderates at events and conferences, and his voice has been featured in ads and audiobooks, at his daughters’ bedtimes, and to the startlement of animals great and small.

Professional & Teaching Experience

  • Founding Academic Director, Master in Customer Experience & Innovation – IE School of Human Sciences & Technology
  • Associate Professor, IE University, School of Human Sciences & Technology, IE Business School
  • (having taught over 150 courses, workshops, modules, and masterclasses consisting of thousands of hours across more than 20 programs)
  • MVDM Advisory Board Member – IE HST
  • Academic Director, modules in IMBA, MIM, GSFP, and others at IE
  • Independent Designer; Facilitator; Creative Director
  • Independent Strategy, Innovation, & Creativity Consultant
  • Academic Director, Team Coach, Program & UX Designer, Facilitator, at Teamlabs/ Madrid & Barcelona
  • Head of Digital and Design, Gallarus Ventures, LLC
  • Member: Impact Hub; Collaborator: TeamLabs, Redradix, utopic_US h2i, Mima Espacio Creativo, Studio Banana, among many others
  • Mentor: Venture Labs, IE Net Impact, MasterYourself, among others
  • Standard & Poor’s, Creative Consultant
  • Energy Intelligence, Creative Director
  • Instructor, Gotham Writer’s Workshop, New York City (USA)
  • Visiting Professor, Guangzhou Teacher’s College, Guangzhou (PRC)
  • Clients have included: MTV, Paramount, Dimension Data, Google, Mutua Madrileña, MetroMadrid, BBVA, GEHC, AEP, Ferrovial, Soundportraits, FARmedia, La Resistance, Adidas, WPE, Loewe, Alhambra, and HarleyWood, Scholastic, Cole’s, BP, Shell… among many, many others

Academic Experience

  • St. John’s College, Annapolis, MD (USA), Bachelor of Arts in Philosophy & Political Science, Minor in Comparative Literature & History of Mathematics and Science
  • School of Visual Arts, NY (USA)
  • Portsmouth Abbey School, Portsmouth, RI (USA)


Courses Taught

Read about executive education

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