Who should attend
- Senior executives and experienced professionals interested in understanding new dynamics and capitalizing on the latest global trends.
- Directors, team leaders and key managers from all sectors looking to build a new perspective and promote positive changes within their organization.
- Seasoned professionals who want an educational and cultural experience that will help them to develop and unlock new networking opportunities.
- Executives with a minimum of 10 years of experience.
About the course
An evolving business world has ushered in endless opportunities for disruption. To stay in the game, executives must harness new challenges for growth. During this intensive program, leaders gain cutting-edge insights into the commercial climate and develop managerial skills to drive long-term success.
Our one-of-a-kind curriculum packs the most important aspects of modern business into four intensive days of learning. Through courses, workshops and hands-on projects, you’ll gain essential skills and transform your perspective to better face the future. After completing the program, you’ll be fully prepared to implement the most cutting-edge strategies and creative solutions at your company.
Each afternoon will be dedicated to a new element of the skills toolkit and putting it straight into practice, meaning you leave the program with some new and handy skills under your belt.
DAY 1: MEGATRENDS
Learn more about the central trends that are shaping our world from a business, technological and socio-political perspective. A scenario planning workshop will help you map out possible outcomes to make strategic decisions with confidence.
DAY 2: NEW GROWTH MODELS
Find out how to unlock growth in your organization by leveraging tech and data, and by turning your attention to the consumer. Design a truly memorable customer journey with insights gained in a customer experience workshop.
DAY 3: DRIVING INNOVATION
As times change, so must the way we engage our customers and do business. It’s time to think differently and cut through the noise by innovating. Create a new product from scratch in a setting that reawakens innovation, allowing large corportations to think like startups.
DAY 4: DIGITAL OPPORTUNITIES
Explore the purpose, key processes and challenges of digital transformation, and experience the disruptive potential of new technology. Develop your data literacy through a workshop that unlocks the vast potential of this invaluable asset.
DAY 5: POSITIVE LEADERSHIP
Identify and cultivate key workplace behaviors to set yourself apart and facilitate long-term success. Craft your commitment to change and unleash your imagination in a creative leadership workshop.
From digital marketing to data models and connecting the dots through digital strategy, Bernardo has accompanied hundreds of C-suite professionals to design and execute the digital transformation roadmap in their own companies. Bernardo, member of the Digital Advisory Board of IE Business School ...
Professor of Information Systems at Instituto de Empresa, Professor Ricardo Pérez has combined an extensive professional career with one of deep research into the field of new technologies. This dual profile, coupled with fifteen years of experience, has made him a recognized authority in the rap...
Norman Kurtis graduated in Business Administration and French Literature specialty in Finance at University of Notre Dame, and has an MBA in Strategy by London Business School. He is Vice Dean of Behavior & Human Development, and Professor of Consumer Insights & Behavior at IE Business S...
Salvador Aragon is Professor of Information Systems at IE Business School. In his own words: “I am currently researching the role of information technologies in the business organization, their relevance as an engine for innovation and transformation, and how they are managed”. He is also interes...
Andrew Peter Wallace McCarthy is a designer, facilitator, consultant, and educator. Andrew has worked in his beloved New York and internationally as a designer, art and creative director, and creative consultant in several multinationals and a great many startups, advising organizations on creati...
Mark Esposito, PhD, is recognized internationally as a top global thought leader in matters relating to The Fourth Industrial Revolution, the changes and opportunities that technology will bring to a variety of industries. He is Co-Founder and Chief Learning Officer at Nexus FrontierTech, an AI s...
Subject Corporate Innovation & Culture Change Professional Experience I’m the Director of the Opinno Ideas Department (Innovation, Design and Strategy). Where since 2014, I have been in charge on building and growing a 50 amazingly skilled team, and develop a portfolio of over 6M in projects,...
Concepción Galdón is IE University’s Social Innovation Director/Academic Lead. At IE she has the mandate to promote Social Innovation academic content across Schools and Programs, encourage more research in Social Innovation and reach out to organizations and partners interested in Social Innovat...
Marina Tirado is a lifelong learner who is passionate about creating a positive impact on people´s lives through education. She is a global citizen who grew up in Spain, South Africa, Saudi Arabia, Morocco, Japan, and USA and has worked in more than 50 countries worldwide. For...
Jaime started his career as R&D Chemical Engineer at Procter & Gamble, in Brussels. After 3 years he moved within R&D to the Product Research role, where he discovered market research when qualifying fabric softener formula (Lenor) to be launched in Russia, Easter Europe or Saudi Arab...
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.