Anandakuttan B Unnithan

Dr. Anandakuttan B. Unnithan obtained his Ph.D. in Marketing from Cochin University of Science and Technology, Kochi, Kerala. His career as a business educator, researcher and administrator has spanned over two decades. Currently, he is the Mentor Professor in the Marketing Management Area at Indian Institute of Management Kozhikode. His research interests include consumer behaviour, services marketing, and advertising. His publications have appeared in leading journals in marketing, advertising, and other business disciplines. He has consulted with major corporations and government agencies, and is actively engaged in executive education and management development programs.

Education

• PhD (Cochin University of Science and Technology)
• MBA (Cochin University of Science and Technology)
• B Tech (Government Engineering College Thrissur)

Other Professional Appointments

• Dean, Academic Affairs and Development (2018 onwards)
• Chairperson, Management Development Programmes, IIM Kozhikode (2014-2016)
• Chairperson , IIMK Kochi Campus (2013-2014)
• Chairperson, Post Graduate Programme, IIM Kozhikode (2011-2013)
• Chairperson, Executive Post Graduate Programmes, IIM Kozhikode (2010-2011)
• Chairperson, Admissions IIM Kozhikode (2008-2010)
• Chairperson, Marketing Area, IIM Kozhikode (2007-2008)
• Professor and Director, SNGIST, N Paravoor, Kochi (2004-2006)
• Member, Distance Eduction Council, New Delhi (2011-2012)

Conferences, Seminars & Talks

Sudhir, S., & Unnithan, A. B. (2016): Rumour Sharing in the Market Place - A Manifestation of Anxiety, Arousal and Valence, Third International Communication Management Conference, MICA, Ahmedabad ,18-20, February 2016

Sudhir, S., & Unnithan, A. B. (2015). Modeling the Spread of Product Related Rumors in the Marketplace - An Agent Based Simulation. In International Conference on Contemporary Thinking in Marketing. Mumbai, INDIA: S. P. Jain Institute of Management & Research (SPJIMR).

Sudhir, S., & Unnithan, A. B. (2015). Relationship Management and Information Sharing Motivations of Rumor Sharing in the Marketplace. In 6th IIMA Conference on Marketing in Emerging Economies, 2015. Ahmedabad, INDIA: Indian Institute of Management Ahmedabad.

Sudhir, S., & Unnithan, A. B. (2014). Rumors in the Marketplace: What Drives Them? In AMA Summer 2014 Summer Marketing Educators Conference. San Francisco, CA, USA: American Marketing Association.

Sudhir, S., & Unnithan, A. B. (2014). Rumor Sharing Behavior in the Marketplace: A Study on Motivations. In 36th ISMS Marketing Science Conference. Atlanta, GA, USA: INFORMS.

Sudhir, S., & Unnithan, A. B. (2012). Customer Motivations to Share Product Related Rumours. In 6th Great Lakes NASMEI Marketing Conference. Chennai, INDIA: Great Lakes Institute of Management.

Academic Positions

• January 2016 onwards : Professor, Marketing Area, IIMK
• 2011 to 2016: Associate Professor, Marketing Area, IIMK
• 2006 to 2011: Assistant Professor, Marketing Area, IIMK