Alokparna Monga

Dr. Alokparna (Sonia) Monga is Professor of Marketing at Rutgers Business School– Newark and New Brunswick and faculty fellow at the Rutgers Institute for Corporate Social Innovation. She has a PhD in Marketing from the University of Minnesota, an MBA from Lancaster University in England, and a B. Pharmacy (honors) degree from BITS, Pilani in India.

Professor Monga’s research interests are in the area of consumer behavior, focusing on how consumers respond to branding and corporate social responsibility activities. Her research has appeared in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, and other journals. She has been privileged to serve on the Editorial Review Boards of the Journal of Marketing Research, Journal of Consumer Research, and the International Journal of Research in Marketing. Professor Monga advises PhD students, and teaches Brand Management at the MBA-level and Introductory Marketing at the undergraduate level. She is a member of school-wide committees on appointments and promotions, research resources, and undergraduate curriculum innovations. Her contributions to research, teaching, and journal reviewing have been recognized by numerous awards.

RESEARCH INTERESTS

• Branding, Culture, and Corporate Social Responsibility

Education

• Doctor of Philosophy (Ph.D.) University of Minnesota-Twin Cities (1999 — 2004)
• Master of Business Administration (MBA) Lancaster University (1996 — 1997)
• Bachelor's in Pharmacy (Honors) Birla Institute of Technology and Science, Pilani (1991 — 1995)

Companies

• Professor of Marketing Rutgers Business School (2014)
• Associate Professor of Marketing University of South Carolina (2011 — 2014)
• Assistant Professor of Marketing University of South Carolina (2008 — 2011)
• Assistant Professor of Marketing The University of Texas at San Antonio (2004 — 2008)
• Assistant Manager at SmithKline Beecham GSK Consumer Healthcare India (1997 — 1999)

HONORS AND AWARDS

• Faculty Fellow Rutgers Institute for Corporate Social Innovation (2019 - current)
• Journal of Consumer Research Outstanding Reviewer Award (2017)
• Keynote speaker, Brands and Brand Relationships Conference (2016)
• PMBA teaching grant award, USC (2013)
• Park award for outstanding contribution to Journal of Consumer Psychology (2010)
• CIBER research grant, USC (2008, 2009, 2010)
• Moore School research grant, USC (2010, 2011, 2012)
• Lieberman Award for teaching excellence, University of Minnesota (2004)
• ACR-Sheth Dissertation award for cross-cultural research (2003)
• Carlson School of Management Fellowship, University of Minnesota (1999-2003)
• Roland Vaile Fellowship, University of Minnesota (Summer 2002)
• Representative for Haring Symposium, University of Minnesota (2002)