XCPD-524 Building Strong Brands

School of Continuing Studies

What are the topics?

School of Continuing Studies

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

About the course

This course examines the broad topic of brand equity and brand management, both critical to an effective marketing strategy and building relationships with stakeholders such as customers, suppliers, and partners.

For many companies, the most valuable asset is the brand name associated with its products or services. Yet too often marketing decisions affecting product policy, pricing, advertising or distribution are taken without considering their impact on brand equity or, alternatively, optimally leveraging it. Thus the focus of this course will be to explore and understand the importance of brands, what they mean to consumers, and, most importantly how they should be managed to the greatest benefit of the organization, whether that be a consumer business, B2B, or not-for-profit.

Course Objectives

By the end of the course, participants will be able to:

  • Examine the broad topic of brand equity and brand management
  • Understand how brands build relationships with stakeholders such as customers, suppliers, and partners
  • Design and present a branding strategy for your organization of choice

XCPD-524 Building Strong Brands at School of Continuing Studies

This course has no confirmed dates in the future. Subscribe to be notified when it is offered.


Something went wrong. We're trying to fix this error.

Thank you

Someone from the Coursalytics team will be in touch with you soon.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.