Successful Sales Strategies

The Chartered Institute of Marketing

How long?

  • 1 day
  • online

The Chartered Institute of Marketing


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Who should attend

Sales and/or marketing professionals who wish to become more successful by gaining a structured approach to the sales process. If you have some sales and marketing experience you will benefit from the disciplined approach encouraged in the course.

About the course

This highly interactive virtual course will help you develop a successful career in sales. Using practical tools, techniques and frameworks throughout, the course will help you develop an approach that is both customised to your unique situation and can be implemented with the resources you have available. Understand your own motivation, drive and self-awareness. Explore how to identify customer need, how to deal with objections, how to present your offer in terms of its contribution to business goals, and how to justify the investment. We will also look at what motivates customers to buy, enabling you to build more rewarding relationships.

Over a six-week period, you’ll join a group of fellow participants for a weekly 90-minute session led by highly experienced sales and marketing practitioner. Each session builds on the previous one to increase your knowledge and build a strategic and tactical sales approach that you can take away and implement.

Week 1: What will make you succeed in sales?  Week 2: Setting and agreeing your sales objectives  Week 3: Sales cycles: Identifying leads and managing accounts  Week 4: Using customer insight to support your sales approach  Week 5: Developing your value proposition, and presenting effectively  Week 6: Measuring success, ROI & reporting to your organisation 

Learning outcomes

This course will include the skills and knowledge required to develop the building blocks for a worthwhile career in sales, including:

Understand what makes a successful salesperson

  • Identify your personal motivations, and what could hinder you
  • Define features, benefits and solutions
  • Understand the value of objectives, plans and sales cycles

Identify sales leads and who to target

  • Characterise key accounts and how to manage them
  • Appreciate the value of customer insight how to use it
  • Using GROW and SPIN techniques to understand customer needs
  • Understand approaches to reporting and forecasting sales targets

Develop your listening, speaking and presentation skills

  • Develop a value proposition, and how to communicate it
  • Approach negotiation with confidence through planning
  • Assess closing techniques and the value of customer care.


Jon Pope

I'm a coach and facilitator, specialising in management, leadership and business consulting. I work as an executive assessment specialist, and deliver Level 3 and 5 Apprenticeship programmes in management for a range of providers. I have twenty years of consulting experience in learning and deve...

Successful Sales Strategies at The Chartered Institute of Marketing

From  GBP 475$671

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Thank you for your application

We will contact the provider to ensure that seats are available and, if there is an admissions process, that you satisfy any requirements or prerequisites.

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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Finance

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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.