Strategic Thinking for Competitive Advantage

Cox School of Business

How long?

  • 2 days
  • in person, online

What are the topics?

Cox School of Business

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Who should attend

  • Chief officers and executives in organizations of all sizes
  • Senior leaders in marketing, brand and product management, innovation, finance, human resources helping shape the future direction of their organization
  • Entrepreneurs and consultants

About the course

Register now for a provocative two-day program that explores the new rules and realities for creating sustainable competitive advantage in an increasingly crowded world. Through interactive sessions, small group work and case studies, you'll discover and practice the capabilities, mindset and toolkit it takes to build a courageous, flexible strategy for a stronger future. Learning and strategizing with professionals from across industries, you'll roll up your sleeves and gain mastery in the important new mindset of dynamic strategic thinking. You'll reframe how you think about strategy and come away with the tools and network to help you be a more powerful force in leading your organization forward.

Topics

  • Rethinking strategy and strategic thinking
  • Unpacking competitive thinking
  • Understanding how value is created
  • Introduction of the competitive value model
  • Deep dive on who you serve and what you know about them
  • Getting to a reality-based view of what the market is telling you
  • Articulating who you are, your POV and your ambition
  • Identifying unique strengths and real obstacles
  • Seeing and evaluating better opportunities based on your unique position
  • Crafting dynamic strategies to compete competitively
  • Building a case for change and influencing the organization to act
  • Adapting at the pace of the market

Schedule

Tuesday

9:00 a.m. – Noon

  • Understanding Sources and Drivers of Competitive Advantage

1:00 p.m. - 4:00 p.m.

  • Rethinking Strategy for Today's Fast Changing Environment

Wednesday

9:00 a.m. – Noon

  • Building the Foundation for Competitive Advantage Based on Your Customer Needs

1:00 p.m. - 4:00 p.m.

  • Developing Your Guiding Strategy and Adapting It at the Speed of Business

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Strategic Thinking for Competitive Advantage at Cox School of Business

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

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