Strategic Thinking

IMD Executive Education

How long?

  • 8 weeks
  • online

What are the topics?

IMD Executive Education


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In order to keep the company that you are managing or your own business competitive, you need to have a clear plan of action, in other words, you must...


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Who should attend

This program is designed for executives who are taking over increasingly significant strategic responsibilities within their organization and who are grappling with the challenges of thinking strategically.

About the course

  • Make a habit of thinking strategically
  • Consider how internal and external forces will affect your strategic moves
  • Evaluate top and bottom line performance moves, business models and strategic innovations
  • Identify strategic moves with the best trade-off between value creating potential and implementation risk
  • Design a strategic roadmap for your business or organization

Develop an ambitious strategy for your unit or organization

Strategic Thinking gives you the tools to undertake a thorough strategic analysis. The program is unique in the range of strategic alternatives you will be exposed to: performance moves, generic business models, and strategic innovation perspectives. You also will identify capability and resource gaps that have to be closed.

By developing your ability to judge value-creating potential and risk, you will think more clearly about future challenges, developing viable new operating models and innovating to turn tech threats into opportunities.

Supported by your professional learning coach you will walk away with a tailor-made roadmap that directs your business or organization towards strategic initiatives that are both ambitious and realistic.

Strategic Thinking - Your Learning Journey

The program is structured into eight weeks, covering the following topics:

Week 1: Introduction to the program, platform and participants

  • Understand main program themes
  • Create personal learning objectives
  • Meet all participants

Week 2: Diagnostics - strengths and weaknesses

  • Conduct an internal strategic analysis
  • Gain varied industry, geographic and functional perspectives via group work
  • Consider challenges created by a technological revolution

*Week 3: Diagnostics - opportunities and threats *

  • Conduct an external strategic analysis
  • Use two frameworks to analyze threats and opportunities
  • Work in pairs on an organizational case study

Week 4: Alternatives - performance moves
* Assess alternatives for performance improvement * Understand how internal and external forces for change affect strategic moves * Focus on the future and the need for top-line or bottom-line moves

Week 5: Alternatives - outpacing business models

  • Assess alternatives to understand your competitive position
  • Find out how to catch and outpace your competitors
  • Study disruptive innovation, industry evolution, and incremental breakpoints

Week 6: Alternatives - strategic innovation domains

  • Identify, evaluate and choose between strategic experiments
  • Study innovation as it relates to value delivery and value proposition
  • Learn how strategic innovation helps organizations outpace competitors

Week 7: Choice - capability and resource gaps

  • Conduct a gap analysis
  • Identify how to close gaps
  • Select options to support strategic realization

Week 8: Choice - smart focus

  • Take a holistic approach to strategic focus
  • Test value creation potential and execution risk
  • Identify which strategic initiatives should be pursued


Paul Strebel

Biography Paul Strebel is a practicing CPA, CFP, and a partner at The Strebel Planning Group in Ithaca. A lecturer at the Cornell School of Hotel Administration, he earned his Certified Financial Planner designation in 1985 and his BBA in accounting from Adelphi University in 1986. That same year...

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Strategic Thinking at IMD Executive Education

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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Strategy

Strategy courses contain a large amount of practice. You will be able to analyze the company's performance and make a strategic development plan. All practices are based on real cases that each of you may encounter. The courses will also introduce yo...

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