Mastering Corporate Communications

Oxford Management Centre

Oxford Management Centre

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Communication

Today communication skills are more important than they ever have been. In order to get success in contemporary and such a complex, global, technologi...

Read more about Information Technology

Information technology is at the heart of any process connected to utilizing computers and communication systems. It is a quite broad term that is use...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

This Oxford training course is suitable to a wide range of professionals in communication and marketing but will greatly benefit:

  • Public Relations Officers & or Managers
  • Corporate Communications Practitioners & or Managers
  • Marketing Officers & or Managers

About the course

This Oxford Mastering Corporate Communications training seminar is designed to help Communications, PR and Marketing professionals to audit their current practice and measure its effectiveness in a changing marketplace. Since the Cluetrain Manifesto predicted changes in the way that markets and consumers would behave, communications/PR and marketing have converged. A host of new channels and tools have overtaken much of the mass media that we used to deal with, yet many organisations have hardly changed their approach. This course will help practitioners to rethink the way they practice Public Relations, Corporate Communications and Marketing. The toolkit of skills learned during the course will help increase participants’ ability to meet and exceed corporate objectives.

Seminar Objective

You will learn:

  • The New Rules of Marketing and Communications
  • The changing roles of communications and marketing professionals
  • The Use of Social Media to Reach Specific Target Audiences
  • How to Create Content that engages attention and makes readers return
  • The increasing use of video and audio and ways to produce low-cost content

Seminar Outline

  • The Digital Revolution and Today’s Media Environment
  • The Revolution in Consumer Behavior
  • The Psychology of Persuasion
  • Key Skills for Communicators and Marketers
  • A Problem-Solving Approach to Communications
  • Stakeholder Analysis and Mapping
  • Segmenting Your Audiences
  • Personalisation
  • Influencer Marketing
  • Storytelling and Identity
  • Videography and Viral Content
  • Planning and Corporate Strategy

Mastering Corporate Communications at Oxford Management Centre

This course has no confirmed dates in the future. Subscribe to be notified when it is offered.


Something went wrong. We're trying to fix this error.

Thank you

Someone from the Coursalytics team will be in touch with you soon.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Communication

During the courses, you will explore various communication strategies developed by experts in psychology, experienced enterprises, and professors of leading universities. Throughout the Business Communication courses, you also will be faced with an o...

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.