General Management Programme

Cranfield School of Management

How long?

  • 10 days
  • blended

Cranfield School of Management


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Who should attend

Senior managers who:

  • are increasingly working across teams or complex projects,
  • need to develop a wider business perspective to lead organisational innovation,
  • are moving from functional, specialist or technical positions into generalist manager roles.

About the course

Equipping you to lead and manage in the future world of work.

What you will get

Greater clarity on the strategic issues faced by your organisation’s key business functions, how you master cross-functional business leadership, how different functions fit together and the resulting impact on your business model.

You’ll acquire the knowledge, skills and confidence to add real value to your organisation and inspire and influence change beyond your area of expertise. You will be able to successfully future proof your leadership capability, take a step back to look at your models of practice and open up new ways of thinking, being and doing. Reaching a point of positively identifying and implementing an effective plan to instil and lead behavioural and strategic change across your organisation.

“At Cranfield we equip leaders to thrive as they move through challenging transitions at work. We do this through an experience which is immersive, challenging, supportive and (hopefully) fun, to embed real growth and change.”

Module outlines

Module one – Introduction and coaching with Mercuri Urval (MU), online (approximately 8 hours to complete)

This module includes orientation of the programme, introductions, and content consumption.

You will undertake a personal inventory of your general management capabilities and readiness to take up a wider role with our partner Mercuri Urval, a pioneer in the predictive assessment of people.

You’ll be introduced to a range of content including strategy, operations, finance, marketing and leadership and have the opportunity to start noticing the implications of this content in your workplace on a day-to-day basis.

Module two – Mastering cross-functional business leadership, face to face (5 days residential)

In this module, you’ll gain a greater understanding of mastering cross-functional business leadership, with how different functions fit together and the impact on the overall business model; how to be more influential across your business; and how to lead and implement change across the business.

The key to general management transition is noticing and managing increased complexity in your business and with your stakeholders. Successfully navigating your transition involves shining a light on your current situation and the changes needed to make to your approach to shape sustainable results.

Core sessions from key faculty help develop a greater appreciation of the critical contribution and integration of key functions such as finance, marketing, operations and supply chain management.

Module three – Balancing the implementation of business challenges and personal leadership prowess, face to face (5 days residential)

This module focuses on the implementation of business challenges through the development of your personal leadership approach. You’ll explore building your ability to manage the broader complexities of organisation and understand its demands to manage stakeholders appropriately.

You’ll also identify a significant strategic project for your business which will form the basis of a robust business and personal action plan. Sessions throughout module two and three will provide you with the capabilities to implement this plan effectively, along with your own career goals, back at work.

6-month progress review day, face to face (one day)

3 months after you complete Module 3 we invite you back to Cranfield to review the progress you have made against your action plans, reflecting with faculty and peers on what has been learnt. You’ll be able to use the learnings as a platform to formulate ambitious development targets in light of your achievements to date.

12-month continuing development review day, online (2/3 hours)

To support your continuing development, we invite you back to a 12 month review day, delivered virtually, to take stock of your leadership development journey; to reflect on the long-term impact of your development on you and your businesses. We’ll also support you in managing your personal development and to plan the next phase of your leadership career.

Throughout, you will benefit from coaching sessions following each module.

What you will experience

Join senior leaders from corporate, mid-market and family firms as you prepare to capitalise on the opportunities that the emerging landscape is presenting. In nine-months you will learn, examine your reality, explore concepts and how to apply them, ultimately enabling you to:

  • gain the ability to lead cross-function teams,
  • work effectively with conflicting perspectives and changing priorities,
  • understand and examine your business from a global perspective,
  • continually seek new opportunities and the agility to manage constant change,
  • effectively formulate and implement strategic decisions with significant impact on the value of the organisation,
  • develop new insights and strategies to support your general management role,
  • acquire a broader business perspective to deliver greater value for the organisation.

This unique and practical programme features:

  • Be inspired, challenged and enlightened through real-life business problems,
  • Attain an integrated suite of leadership development tools,
  • Peer-to-peer learning,
  • Cranfield renowned faculty – drawing on their research, thought leadership and global perspective on key issues to equip you with powerful insights,
  • Evaluating your own capabilities, using proven psychometric tools with one-to-one coaching from Mercuri Urval and faculty,
  • A plan to accelerate personal growth and change in your business.


Paula Broadbent

Paula holds a degree in Business Management and postgraduate qualifications in coaching and psychology. Her career started in recruitment, followed by a period of time running her own business, filing several patents, before finding her niche as a leadership coach; working with people in organisa...

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General Management Programme at Cranfield School of Management

From  GBP 14 660$20,638
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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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