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Cranfield School of Management

General Management Programme

Cranfield General Management Programme - Past Participants (Sept 2017)
Sep 16, 2019—Sep 11, 2020
10 daysModules info
Cranfield, United Kingdom
GBP 14660 ≈USD 18652
GBP 1466 per day
Mar 2, 2020—Feb 26, 2021
10 daysModules info
Cranfield, United Kingdom
GBP 14660 ≈USD 18652
GBP 1466 per day
Sep 7, 2020—Sep 1, 2021
10 daysModules info
Cranfield, United Kingdom
GBP 14660 ≈USD 18652
GBP 1466 per day

How it works


As a functional or specialist manager transitioning from being an expert in their field into a wider general management role, this can not only be a big step, it can feel difficult, and can be risky, as well as being rewarding when done. This programme supports your transition from a specialist manager to a cross-functional leader providing you with the knowledge, skills and confidence to add value to the organisation.

What you will learn

You will leave the programme with:

  • A greater ability to influence effectively across functions and at all levels.
  • A clear understanding of the strategic issues facing your organisation’s key business functions and how to focus your activities to deliver value on these.
  • The ability to work through others to really influence and action change.
  • An integrated suite of leadership development tools and a 360 view so to identify and implement an effective plan to instil and lead behavioural and strategic change across the business.

Core content

Professional development

  • To broaden your perspective on management and prepare you to step up into a wider role, the programme will focus on a range of organisational functions and the leadership skills they demand to deliver results.

Personal growth

  • In order to maximise your ability to influence without authority, this programme incorporates psychometric assessments to determine and maximise your cross functional leadership style.
  • You work to further enhance your range of organisational and interpersonal leadership skills and identify and execute a cross functional project that adds value across your organisation.

Business simulation

  • During the course of the programme, you will work with a group of fellow participants on a business simulation, assessing complex situations and making strategic decisions concerning a fictitious commercial business.


The programme is split into three modules, the first is delivered via our virtual learning environment which should take approximately 8-10 hours to complete. This is followed by two Cranfield residential modules which are 5 days each. You will benefit from coaching sessions following each module, plus a face to face review at six months and a virtual review at 12 months.


Benefits for your organisation:

  • Enhanced cross-organisational collaboration.
  • Improved strategic and operational alignment.
  • Functionally-generated strategically aligned development initiatives.
  • Delivering greater value to your team and the organisation as a whole.
  • More effective strategic change implementation.

Who should attend

  • Senior functional, specialist, technical or project managers who now need to increasingly work across teams or complex projects.
  • Individuals recently, or who are about to be, appointed into more generalist management roles.
  • Those who need to develop a wider business perspective to enhance their organisational value, impact and knowledge in order to lead strategic change and innovation.
  • Participants come from a broad variety of organisations ranging from mid-size businesses to large corporations across all sectors.


Paula holds a degree in Business Management and postgraduate qualifications in coaching and psychology. Her career started in recruitment, followed by a period of time running her own business, filing several patents, before finding her niche as a leadership coach; working with people in organisa...


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