Competitive Strategy

Kellogg School of Management

How long?

  • 5 days
  • online

What are the topics?

Kellogg School of Management


Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.


Comprehensive course analysis

How many participants were promoted within three years after graduation?
How did this course affect participants' professional trajectories?
How many participants got their salary increased within two years after completing the program?
What do past participants have to say about the course?
Individual needs analysis

For a limited time only $40.00 $20.00


Who should attend

  • Mid-level to senior executives responsible for strategic planning, general management and acquisitions* Managers of marketing, operations and other functional areas who aspire to take on strategy-focused responsibilities* Cross-functional teams engaging in their strategic planning process

About the course

Creating and sustaining competitive advantageCompetitive advantage is not only difficult to achieve — it’s a challenge to maintain, especially in times of uncertainty and change. In a highly collaborative learning environment, you’ll learn how to leverage top Kellogg faculty members' latest thinking on how to remain competitive in challenging markets. You’ll gain practical insights from in-depth examination of the experiences of other leading companies and why certain strategies fail and others succeed.As you work with fellow, likeminded participants, you’ll explore how best to apply those insights to build a solid foundation for your own profitability and growth. You’ll sharpen your analytic skills, learn how to capitalize on growth opportunities and avoid strategic mistakes. You’ll leave with a clear articulation of your organization’s competitive advantages and a powerful, long-term action plan for making the most of your competitive strengths.### Key Benefits* Develop and sharpen your analytic strategy skills* Examine theories and frameworks for identifying and exploiting profitable opportunities* Learn how to avoid strategic mistakes* Gain valuable insight from the successes and failures of respected firms and the issues they face looking forward## Program ContentFundamentals of Competitive Strategy* Learn analytical frameworks for strategy formulation* Understand the economics of value creation and captureExternal Environment Analysis* Explore the market forces underlying industry profitability and firm performance* Learn modern game-theory approaches for competing effectively with a small number of rivals* Understand industry evolution and optimal responses to growth opportunities and shakeouts* Identify winner-takes-all markets – a different battleInternal Profitability Analysis* Articulate and evaluate competitive advantage* Assess the long-term sustainability of competitive advantage* Develop resources and effective capabilities for strategic investments* Capitalize on growth opportunities through strategic positioning and fit


Thomas Hubbard

Thomas Hubbard has been a professor at Kellogg since 2005, and served as Senior Associate Dean, Strategic Initiatives from 2012-2015. Before coming to Kellogg, he was a professor at the University of Chicago GSB and the University of California, Los Angeles. During 2004-5, he was a visiting profe...

Michael Mazzeo

Michael J. Mazzeo is an Associate Professor in the Department of Strategy, and a Faculty Associate at Northwestern University's Institute for Policy Research and the Faculty Director of Kellogg's Chicago Campus.  He serves on the editorial board of the Review of Industrial Organization. Mazzeo's...

Meghan Busse

Meghan Busse joined the Kellogg faculty in 2008 as an Associate Professor of Strategy. Prior to that, she was on the faculty of the Haas School of Business at UC Berkeley and at the Yale School of Management. She has taught both economics and strategy, and teaches the core strategy course at Kell...

Craig Garthwaite

Professor Garthwaite is an Associate Professor of Strategy and the Co-Director of Kellogg's Health Enterprise Management Program (HEMA). He is an applied microeconomist whose research examines the effects of government policies and social phenomena with a focus on health and biopharmaceutical sec...

Ann Zastrow

Ann Zastrow is a Director in Executive Education at the Kellogg School of Management at Northwestern University, where she designs and directs custom learning and open enrollment programs for senior executives. She is an experienced and trusted partner working closely with faculty, clients, and p...

Videos and materials

Competitive Strategy at Kellogg School of Management

From  $7,350
Add coaching to your course booking

Coaching can personalize and deepen learning for you and your organization.

Something went wrong. We're trying to fix this error.

Thank you for your application

We will contact the provider to ensure that seats are available and, if there is an admissions process, that you satisfy any requirements or prerequisites.

We may ask you for additional information.

To finalize your enrollment we will be in touch shortly.


Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.