Competitive Strategy
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Creating and sustaining competitive advantage
Competitive advantage is not only difficult to achieve — it’s a challenge to maintain, especially in times of uncertainty and change. In a highly collaborative learning environment, you’ll learn how to leverage top Kellogg faculty members' latest thinking on how to remain competitive in challenging markets. You’ll gain practical insights from in-depth examination of the experiences of other leading companies and why certain strategies fail and others succeed.
As you work with fellow, likeminded participants, you’ll explore how best to apply those insights to build a solid foundation for your own profitability and growth. You’ll sharpen your analytic skills, learn how to capitalize on growth opportunities and avoid strategic mistakes. You’ll leave with a clear articulation of your organization’s competitive advantages and a powerful, long-term action plan for making the most of your competitive strengths.
Key Benefits
- Develop and sharpen your analytic strategy skills
- Examine theories and frameworks for identifying and exploiting profitable opportunities
- Learn how to avoid strategic mistakes
- Gain valuable insight from the successes and failures of respected firms and the issues they face looking forward
Program Content
Fundamentals of Competitive Strategy
- Learn analytical frameworks for strategy formulation
- Understand the economics of value creation and capture
External Environment Analysis
- Explore the market forces underlying industry profitability and firm performance
- Learn modern game-theory approaches for competing effectively with a small number of rivals
- Understand industry evolution and optimal responses to growth opportunities and shakeouts
- Identify winner-takes-all markets – a different battle
Internal Profitability Analysis
- Articulate and evaluate competitive advantage
- Assess the long-term sustainability of competitive advantage
- Develop resources and effective capabilities for strategic investments
- Capitalize on growth opportunities through strategic positioning and fit
Who should attend
- Mid-level to senior executives responsible for strategic planning, general management and acquisitions
- Managers of marketing, operations and other functional areas who aspire to take on strategy-focused responsibilities
- Strategy consultants
Experts
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