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The Chartered Institute of Marketing

Brand Marketing Principles

Nov 21, 2019
London, United Kingdom
GBP 595 ≈USD 750
GBP 595 per day

How it works

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Description

The CIM Experience Expert trainers - Passionate specialists who keep up to date with the latest trends in their field. Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement. Practical training methods - Theory and practical based training to takeback to the office. Small class sizes - No more than 15 people to ensure you get the most from our trainers. Wide breadth of topics - Marketers should understand marketing as a whole, not just digital. 3 learning levels - Introductory, Advanced and Masterclass.What makes a brand successful? We will explore this question considering the brand planning process and case studies of contemporary brands from different sectors. The workshop will focus on the brand audit, brand positioning and developing brand programmes. We will review the different approaches to developing Brand guideline documents and look at how brand equity will be built. You can take these away together with a one-page brand plan template - allowing you to easily apply the principles.

Learning outcomes

  • Determine the principles and benefits of effective branding.
  • Design a brand planning process and write a succinct brand plan.
  • Undertake a brand audit.
  • Construct a brand positioning statement.
  • Connect brand promotion to strategy and consumer insights.
  • Create the structure for an effective brand guideline document.
  • Identify branding issues for your organisation and develop an action plan to address them

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to takeback to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.

Who should attend

This workshop will be especially useful for marketers who have been asked to prepare a brand plan or brand guideline document for the first time, or are reviewing the effectiveness of their current plans. It is also useful for executives such as graphic designers and agency executives who work with brand teams and non-marketing specialists interested in the foundations of effective brand management.

Experts

With a wealth of training experience, Debbie Clewes not only runs a large number of training courses for CIM but is also the Lead Course Director on the Level 6 Diploma for Strategic Marketing and a tutor on the Level 7 Post Graduate qualification and the Level 7 Marketing Leadership Programme wi...

Next dates

Nov 21, 2019
London, United Kingdom
GBP 595 ≈USD 750
GBP 595 per day

How it works

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