B2B Marketing Strategy




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Who should attend

General Manager, Product, Brand or Marketing Manager on a senior level who is responsible for developing and implementing a value-based B2B Marketing strategy, and who manages the marketing and technology processes that support the strategy, this programme is right for you.

About the course

How to create a B2B Marketing Strategy in today's complex and ever-changing business environment? What are the challenges that Senior Marketing Managers face? and How to respond to these challenges?

This B2B Marketing Training Programme offers a comprehensive overview of the latest trends and thinking on B2B marketing. It explores the challenges of customer centricity, seller-buyer relations, innovation management, value chain integration, emerging markets, sustainability and the role of social media and internet in B2B marketing.

Join this intensive 3-day B2B marketing training programme focused on practical learning, designed and facilitated by business people that understand your challenges and will guide you to find effective solutions.

Your immediate takeaway:

  • Get the vision, methods and tools needed to formulate a new marketing strategy
  • Learn to organise your team to implement your marketing strategy successfully

This B2B marketing training course combines proven-by-practice methods with new insights and ideas that will grow your marketing skills. You will gain a wider perspective of marketing strategy through breakout sessions, exercises, and case applications.

How will you benefit?

After participating in this programme, you will grow your marketing strategy skills & competencies and be able to:

  • Create and implement a value-based B2B marketing strategy
  • Identify those trends that are impacting your industry and how to address them
  • Understand in greater depth the main categories of customer value propositions and what it takes to provide true value, drive customer loyalty, and create a competitive advantage
  • Generate sustainable, predictable, and profitable growth
  • Integrate marketing strategy in support of your value proposition
  • Evaluate new forms of collaboration with value chain partners and customers
  • Identify leadership actions required to align people, processes and metrics in support of your strategy

During the programme you will:

  • Network and learn with a diverse group of peers from different industries and countries in an international environment
  • Develop a personal action plan to implement back at work
  • Learn and practise new skills using real-business-world examples and exercises over 3 interactive days

What will you learn and practice?

B2B Marketing Strategy is a 3-day hands-on training programme, highly interactive with exercises and role plays. The programme will be led by an experienced facilitator with former management experience in international companies.

B2B Marketing Strategy Course Outline:

Day 1 – Strategic Analysis: Business Foresight and Market Intelligence

  • Introduction
  • New realities and their impact on B2B businesses
  • Analysing forces driving your competition
  • Getting customer insight
  • Internal organizational assessment

Day 2 – B2B Marketing Strategy Formulation and Development

  • Value creation models in B2B markets
  • Customer-driven innovation
  • The B2B marketing strategy
  • B2B marketing planning

Day 3 – Strategy Implementation and Performance Management

  • Building Customer Value Propositions in a digital world
  • Implementing the strategy
  • Performance measurement and management
  • Putting the customer at the heart of your business
  • Closing: Wrap-up and personal action plan


Pascal Gand

Pascal Gand has acquired over the last thirty years a deep expertise in the Sales and Marketing field and management with market leading Medical Device companies such as Hewlett-Packard Medical Product Group, Agilent Technologies, Philips Medical Systems, GE Healthcare, Welch Allyn and Hill-Rom. ...

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B2B Marketing Strategy at MCE

From  EUR 3 450$4,140
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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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