Aligning Marketing and Sales

ICTD International Centre for Training and Development

How long?

  • from 5 days
  • in person

What are the topics?

ICTD International Centre for Training and Development

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Who should attend

  • Sales and marketing leaders, including CMOs and CSOs
  • Sales managers, sales leaders, marketing managers, and product managers
  • Those in marketing communications, sales enablement, and field marketing

About the course

This course will help you to drive an alignment of marketing and sales team objectives towards a common and shared goal. By working more effectively together, the synergy of marketing and sales will create cost efficiencies in your business at the same time as ensuring customers and partners receive consistent and timely messages through all forms of communication. This course is designed for sales managers, marketing managers and business directors seeking to align their marketing and sales teams for optimum output

## Course Objectives

By the end of the course participants will be able to:

  • Use the tools that marketers have at their disposal to build sales plans and objectives into marketing and communication strategies

## Course Outline

  • An awareness of marketing principles, processes and philosophies from the senior management perspective

  • Create an environment in your organization that works towards a shared vision and common goals

  • Stimulate ongoing and regular communication between sales and marketing

  • Integration and alignment of sales plans and revenue targets with timely marketing campaigns and activity

  • Understand best practice and examples of success from other sectors

  • Monitoring success and outcomes

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Aligning Marketing and Sales at ICTD International Centre for Training and Development

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Full disclaimer.

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