Aligning Marketing and Sales

ICTD International Centre for Training and Development

What are the topics?

ICTD International Centre for Training and Development

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Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

  • Sales and marketing leaders, including CMOs and CSOs
  • Sales managers, sales leaders, marketing managers, and product managers
  • Those in marketing communications, sales enablement, and field marketing

About the course

This course will help you to drive an alignment of marketing and sales team objectives towards a common and shared goal. By working more effectively together, the synergy of marketing and sales will create cost efficiencies in your business at the same time as ensuring customers and partners receive consistent and timely messages through all forms of communication. This course is designed for sales managers, marketing managers and business directors seeking to align their marketing and sales teams for optimum output

## Course Objectives

By the end of the course participants will be able to:

  • Use the tools that marketers have at their disposal to build sales plans and objectives into marketing and communication strategies

## Course Outline

  • An awareness of marketing principles, processes and philosophies from the senior management perspective

  • Create an environment in your organization that works towards a shared vision and common goals

  • Stimulate ongoing and regular communication between sales and marketing

  • Integration and alignment of sales plans and revenue targets with timely marketing campaigns and activity

  • Understand best practice and examples of success from other sectors

  • Monitoring success and outcomes

Videos and materials

Aligning Marketing and Sales at ICTD International Centre for Training and Development

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.