Agile Product Management:bringing Profitable Products to Market (dubai, Online)

Oxford Management Centre

Oxford Management Centre


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Who should attend

This OXFORD virtual training course is suitable to a wide range of professionals with an interest in brand management and marketing, but will greatly benefit:

  • Marketing Executives
  • Brand Managers
  • Key Account Executives
  • Business Development Professionals
  • Entrepreneurs
  • Small to Medium Enterprise (SME) owners and Managers
  • Sales Executives and Sales Managers

About the course

In our modern world, products are developed, launched, upgraded and re-launched in record times. Agile Product Management is crucial in gaining competitive advantage and prospering in fast moving and ever-changing times. Product managers need to develop interdisciplinary skills that allow them to work effectively and agilely with diverse groups of colleagues, from innovation through to product and sales and marketing.

This OXFORD Agile Product Management online training seminar will provide you with the fundamental understanding of how to develop new products and services, as well as providing a useful set of tools and techniques to help you achieve your goals.

This online training seminar will highlight:

  • The key frameworks and processes for agile product management
  • Developing a roadmap for new products or services
  • Forecasting new product volumes and project business case financials
  • Pricing products/services, value engineering to market price points
  • Using agile project management techniques to accelerate development of new products and services

Seminar Objectives

At the end of this training seminar, you will learn to:

  • Describe the key frameworks used in agile product management
  • Recognize key stakeholders and create new product roadmaps to win their support
  • Analyze the potential demand for new products and services
  • Explain how to price new products/services and techniques for tuning value
  • Demonstrate how to plan and execute product development, from requirements through to testing

Seminar Methodology

This online training course will utilize a variety of proven online learning techniques to ensure maximum understanding, comprehension, retention of the information presented. The training course is conducted Online via an Advanced Virtual Learning Platform in the comfort of any location of your choice.

Organisational Gains

Attending this Agile Product Management training course, the participants will return to their organizations with a broader understanding of how strategic brand management activities support business objectives, including:

  • Adopting a structured approach to product management
  • Creating and developing new products or services
  • Selecting the product position in the market
  • Forecasting product sales and projecting costs
  • Fostering innovation
  • Accelerating the delivery of new products and services

Personal Gains

This online training course will help the participants to strengthen their product management capabilities, including:

  • Planning and executing new product development more effectively
  • Producing volume and financial forecasts and projections for business cases
  • Recognizing where a product or service fits into a market
  • Applying innovation techniques to accelerate product development
  • Using value engineering techniques to meet client requirements at associated price points
  • Regularly delivering incremental value to the organization, through agile techniques

Seminar Outline


Product Management Frameworks

  • Product management framework
  • Product manager’s role
  • Success factors in product management
  • Identifying and managing stakeholder expectations
  • Innovation frameworks
  • Reporting framework
  • Product portfolios and product roadmaps
  • Opportunity costs in product channels


Researching and Planning

  • Forecasting sales volumes and revenues
  • Developing financials for the business case
  • Recognizing customer needs and product requirements
  • Value engineering products to the market price points
  • Developing pricing strategies
  • Discounting options
  • Developing the scope of a new product or service
  • The new product launch playbook


Agile Project Management Techniques

  • Establishing quality criteria and management
  • The agile delivery triangle
  • Types of project lifecycle
  • The agile process and planning techniques
  • Estimating time required
  • Burndown charts for delivery control
  • Quality tools and techniques

Agile Product Management:bringing Profitable Products to Market (dubai, Online) at Oxford Management Centre

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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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