Agile Product Management: Bringing Profitable Products to Market

Oxford Management Centre

How long?

  • 5 days
  • in person

Oxford Management Centre

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Who should attend

This training course on Agile Product Management is suitable for a wide range of professionals interested in brand management and marketing, but will greatly benefit:

  • Marketing Executives
  • Brand Managers
  • Key Account Executives
  • Business Development Professionals
  • Entrepreneurs
  • Small to Medium Enterprise (SME) owners and Managers
  • Sales Executives and Sales Managers

About the course

In our modern world, products are developed, launched, upgraded, and re-launched in record times. Agile Product Management is crucial in gaining competitive advantage and prospering in the fast-moving and ever-changing times. Product managers need to develop interdisciplinary skills that allow them to work effectively and agilely with diverse groups of colleagues, from innovation to product and sales and marketing.

This Agile Product Management training seminar will provide you with a fundamental understanding of how to develop new products and services, as well as providing a useful set of tools and techniques to help you achieve your goals.

This OXFORD training seminar will highlight:

  • The key frameworks and processes for agile product management
  • Developing a roadmap for new products or services
  • Forecasting new product volumes and project business case financials
  • Pricing products/services, value engineering to market price points
  • Using agile project management techniques to accelerate the development of new products and services

Objectives

At the end of this training seminar, you will learn to:

  • Describe the key frameworks used in agile product management
  • Recognize key stakeholders and create new product roadmaps to win their support
  • Analyze the potential demand for new products and services
  • Explain how to price new products/services and techniques for tuning value
  • Demonstrate how to plan and execute product development, from requirements through to testing

Training Methodology

This OXFORD training course will utilize various proven online learning techniques to ensure maximum engagement, understanding, comprehension, and retention of the information presented.

The course will balance expert presentations with engaging and interesting exercises such as case study analysis, designing surveys and questionnaires, designing a new product, quizzes, and discussions.

Organisational Impact

Attending this Agile Product Management training course, the participants will return to their organizations with a broader understanding of how strategic brand management activities support business objectives, including:

  • Adopting a structured approach to product management
  • Creating and developing new products or services
  • Selecting the product position in the market
  • Forecasting product sales and projecting costs
  • Fostering innovation
  • Accelerating the delivery of new products and services

Personal Impact

This training course will help the participants to strengthen their product management capabilities, including:

  • Planning and executing new product development more effectively
  • Producing volume and financial forecasts and projections for business cases
  • Recognizing where a product or service fits into a market
  • Applying innovation techniques to accelerate product development
  • Using value engineering techniques to meet client requirements at associated price points
  • Regularly delivering incremental value to the organization, through agile techniques

Course Outline

DAY 1

Product Management Frameworks

  • Product management framework
  • Product manager’s role
  • Success factors in product management
  • Identifying and managing stakeholder expectations
  • Innovation frameworks
  • Reporting framework
  • Product portfolios and product roadmaps
  • Opportunity costs in product channels

DAY 2

Researching and Planning

  • Forecasting sales volumes and revenues
  • Developing financials for the business case
  • Recognizing customer needs and product requirements
  • Value engineering products to the market price points
  • Developing pricing strategies
  • Discounting options
  • Developing the scope of a new product or service
  • The new product launch playbook

DAY 3

Agile Project Management Techniques

  • Establishing quality criteria and management
  • The agile delivery triangle
  • Types of a project lifecycle
  • The agile process and planning techniques
  • Estimating the time required
  • Burndown charts for delivery control
  • Quality tools and techniques

DAY 4

Product Management of Sales Strategies

  • Copywriting tips and tools and techniques for copywriting
  • Aligning offers to customer needs
  • Describing the customer experience pathway
  • Developing and using customer personas
  • The pitch book and its structure
  • Reacting to customer objections
  • Supporting and mentoring colleagues to help increase sales
  • Developing incentive packages and assessing customer loyalty

DAY 5

Market Analysis for Product Management

  • The art of competitive positioning
  • Five considerations in choosing markets
  • Three market perspectives
  • The importance of strategic fit
  • Visualizing a market
  • Assessing the total market and total accessible market revenues
  • Assessing the total segment potential and total expected segment revenues
  • Choosing and discarding market segments

Certificate

OXFORD e-Certificate will be provided to delegates who have successfully attended and completed the course

Agile Product Management: Bringing Profitable Products to Market at Oxford Management Centre

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