Advanced pay per Click (PPC) Certification Training


How long?

  • online
  • on demand



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Who should attend

PPC skills are ideal for those who seek all types of positions in paid marketing. The roles best suited to become PPC specialists are marketing managers, Digital Marketing executives, marketing and sales professionals, management, engineering, business, and communication graduates, entrepreneurs, and business owners.


There are no prerequisites for this PPC training course. However, basic Digital Marketing knowledge is recommended.

About the course

The Advanced PPC Course will transform you into an industry-ready paid marketing professional. Featuring a clear learning path designed by industry experts, this PPC certification course will fast-track your Digital Marketing career with hands-on experience in managing paid marketing initiatives.

Course Overview

Through this PPC training course, you will master the nuances of Pay-Per-Click, display advertising, conversion optimization, and web analytics. Gain in-depth knowledge of bidding methods, ranking algorithms, performance measurement, ad platforms, lead generation improvement, and search engine marketing for campaigns that drive measurable ROI.

Key Features

  • 60+ hours of blended learning
  • 126 live demos of Google Ads, Google Analytics, and YouTube Ads tools
  • Five industry-specific projects
  • Aligned to Google Ads and Bing Ads Certification exams
  • Work with Google Ads, Google Analytics, and learn conversion tracking
  • Understand display marketing, remarketing, and content marketing

Skills Covered

  • Search psychology
  • Buying funnel
  • Keyword organization and match types
  • Keyword research
  • Advanced ad features
  • Ad testing and extensions
  • Language targeting
  • Audience reach
  • Display network
  • Bidding and attribution
  • Campaign and ad group organization
  • Quality score
  • PPC strategy
  • Track clicks and ROI
  • Display advertising

Course Content

Course Introduction

0.01 Course Introduction

Lesson 01 - Psychology of Search

Lesson 02 - Buying Funnel

Lesson 03 - Understanding Keyword Organization

Lesson 04 - Keyword Match Types

Lesson 05 - Negative Keywords and Managing Search Terms

Lesson 06 - Keyword Research

Lesson 07 - Creating Compelling Ads

Lesson 08 - Advanced Ad Features

Lesson 09 - Ad Testing

Lesson 10 - Ad Extensions

Lesson 11 - Campaign Types Budget and Reach

Lesson 12 - Location and Language Targeting

Lesson 13 - Introduction to Audience Types

Lesson 14 - How to Segment Data and Create Lists

Lesson 15 - Using the Audience Lists to Reach Customers

Lesson 16 - Introduction to the Display Network

Lesson 17 - Display Targeting Options

Lesson 18 - Display Ad Formats

Lesson 19 - Setting And Measuring Goals

Lesson 20 - Bidding and Attribution

Lesson 21 - Reporting and Testing

Lesson 22 - Ad group organization

Lesson 23 - Campaign Organization

Lesson 24 - Working with Multiple Accounts

Lesson 25 - Introduction to Quality Score

Lesson 26 - Working with Quality Score

Lesson 27 - Quality Score Diagnosis and Pivot Tables

Lesson 28 - Setting Up Your PPC Strategy

Lesson 29 - Creating Your Account

Lesson 30 - Managing Your Account

Lesson 31 - Shopping and Video Campaigns

Lesson 32 - Automation and Other Tools

Advanced Content Marketing

Advanced Website Conversion Rate Optimization

PPC Foundations

Training Options


  • Lifetime access to high-quality self-paced e-learning content curated by industry experts
  • 24x7 learner assistance and support


  • 90 days of flexible access to online classes
  • Lifetime access to high-quality self-paced e-learning content and live class recordings
  • 24x7 learner assistance and support

Videos and materials

Advanced pay per Click (PPC) Certification Training at Simplilearn

From  $599

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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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