Rady School of Management

Associate Professor of Marketing at Rady School of Management

Mendoza College of Business

Teaching Professor Emeritus Marketing at Mendoza College of Business

USC Marshall School of Business

Associate Professor of Marketing at USC Marshall School of Business

Rotman School of Management

Professor of Marketing at Rotman School of Management

London Business School

Professor of Economics. Laurea (Modena) PhD (New York) at London Business School

McCombs School of Business

Professor of Management at McCombs School of Business

Rady School of Management

Associate Professor of Marketing at Rady School of Management

University of Massachusetts Amherst

Associate Professor, Retired Faculty at University of Massachusetts Amherst

The London School of Economics and Political Science

Professor of Marketing and Head of Department at The London School of Economics and Political Science

Haas School of Business

J. Gary Shansby Professor of Marketing Strategy at Haas School of Business