Joseph Priester
Associate Professor of Marketing at USC Marshall School of Business
Schools
- USC Marshall School of Business
Expertise
Links
Biography
USC Marshall School of Business
Joe Priester is an expert in the field of Consumer Psychology in which he explores the psychological processes underlying consumer behavior. His research focuses on how evaluative judgments guide thoughts, feelings, and behavior. He has written and edited academic books, as well as having published chapters and papers. His research has appeared in Journal of Personality and Social Psychology, Journal of Consumer Psychology, Journal of Consumer Research, and Psychological Science. He is the co-editor of the Research Dialogue section of Journal of Consumer Psychology.
Expertise
- consumer psychology
- consumer attitudes and persuasion
- consumer behavior changes and the economy
- spending and consumption patterns
- creativity
- emotional attachment
- happiness and well-being
- time consumption
Education
- Doctor of Philosophy (Ph.D.) The Ohio State University (1989 — 1994)
- Bachelor of Arts (B.A.) University of Iowa (1979 — 1985)
- University of Southern California - Marshall School of Business
Companies
- Associate Professor of Marketing USC Marshall School of Business (2005)
- Visiting Professor UCLA Anderson School of Management (2004 — 2005)
- Assistant Professor University of Michigan Ross School of Business (1996 — 2004)
Read about executive education
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