Youssef Bissada

Emeritus Professor of Entrepreneurship and Family Enterprise at INSEAD Business School


  • INSEAD Business School




INSEAD Business School

Youssef Bissada is Emeritus Professor of Entrepreneurship and Family Enterprise. Owner and Chairman of Bissada Management Simulations, a company specialising in the development of computer-aided educational packages, Professor Bissada is currently teaching in the MBA and Executive Education programmes. He received degrees in engineering from Karlsruhe University, Germany, MBA from INSEAD and Harvard Business School, and a Doctorat d'Etat es Sciences from the University of Aix-Marseille in France.

He works as a consultant for numerous international organisations and corporations.

In addition to his research in the fields of international operations, project management and transfer of technology, Professor Bissada has played a major role in developing computer-aided teaching packages, including the SIGMA Challenge. He teaches in a number of open enrolment and customised Executive Education programmes.


  • SIMULATIONS - ALCO Challenge: An Asset-Liability Management Simulation
  • BOOKS - Asset & Liability Management - The Banker's Guide to Value Creation and Risk Control - FT Prentice Hall
  • BOOKS - Asset & Liability Management - A Guide to Value Creation and Risk Control - FT Prentice Hall
  • CASE STUDIES - Le Lien Fixe Transmanche (A) (French)
  • JOURNAL ARTICLES - Méthode d'estimation du facteur de localisation: Le cas de l'industrie du pétrole


Utilisation of Simulation as a Teaching Vehicle, Entrepreneurship, International Management


Project Management, Entrepreneurship, International Management


Information Technology

Courses Taught

Read about executive education

Other experts

Balint Dioszegi

Summary Bálint Diószegi joined the Department of Innovation and Entrepreneurship in September, 2017. His overall research focus is on the micro-level foundations of social neworks and networking behavior. Currently, he is involved in a research project aimed at examining entrepreneurs'' social ne...

Jorge González

Areas of Interest Marketing of new products Marketing models Market research Marketing strategy Jorge Gonzalez holds a BSc in Physics (Universitat de Barcelona). He studied his MBA at IESE Business School and then joined the Marketing Department at IESE. He earned his Ph.D. degree in marke...

Charles Bame-Aldred

ProfileEducation PhD in Accounting, University of Massachusetts Amherst BS in Accounting, Johnson & Wales University Research & Teaching Interests Professor Bame-Aldred has research interest in the area of judgment and decision making by experts in assurance services and accounting. His ...

Looking for an expert?

Contact us and we'll find the best option for you.

Something went wrong. We're trying to fix this error.