Jorge González

Associate Professor of Marketing at IESE Business School

Schools

IESE Business School

Biography

IESE Business School

Areas of Interest

Marketing of new products
Marketing models
Market research
Marketing strategy

Jorge Gonzalez holds a BSc in Physics (Universitat de Barcelona). He studied his MBA at IESE Business School and then joined the Marketing Department at IESE.

He earned his Ph.D. degree in marketing from the London Business School.

Prof. Gonzalez''s areas of research include diffusion of innovations and marketing of new products. He is also interested in the pharmaceutical and telecom industries.

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