Venkat Venkatraman

David J. McGrath, Jr. Professor in Management (joint appointment with MIS Dept.), Information Systems at Boston University


Boston University

N Venkat Venkatraman is the David J McGrath Jr Professor of Management and the Chairman, IS Department at the Boston University Questrom School of Business. He was awarded the 2004 and 2006 IBM Faculty Fellowship for his work focusing on business challenges in the network era. His research and teaching lie at the interface between strategic management and information technology, with a particular focus on how companies position to win in a network era.

He has been recently recognized by Thomson Financial/ISI as one of the most cited researchers in strategy and information technology. His 1989 paper in Management Science is considered as one of the highly cited papers over the 50 years of the history of the journal. His research has won awards from The Academy of Management (AT Kearney Award for Outstanding Doctoral Research) and Strategic Management Society (McKinsey Honorable Mention) and his doctoral students have been awarded prizes for their thesis work.

He writes papers for managerial audience and academic publications. His papers for managers have been published in the Sloan Management Review over the last decade. He has also been published in IBM Systems Journal (1993 Special Issue on Strategic Alignment; the Turning Points issue in 2000), Business Strategy Review (London Business School) and Financial Times. His academic research has been published in Management Science, Strategic Management Journal, Information Systems Review, Academy of Management Journal, Academy of Management Review and others.

He has consulted and/or lectured for many corporations in the USA, Europe and South Africa including IBM, Microsoft, CSC, BP, Novartis, Ericsson, ABN-AMRO, Zurich Financial, McKinsey & Co, Federal Express and others.

Presently, he is engaged in a variety of projects to understand the challenges of winning in the network era given the confluence of computers and communication technology.


PhD, University of Pittsburgh, Katz Graduate School of Business, 1985 MBA, Indian Institute of Management, 1979 BTech, Indian Institute of Technology, 1976


  • Venkatraman, N. (2019). "How to Read and Respond to Weak Digital Signals", Sloan Management Review
  • Venkatraman, N., Iyer, B., Subramaniam, M. (2019). "Competing in Digital Ecosystems", Business Horizons, 62 (1), 83-94
  • Venkatraman, N., Srinivasan, A. (2018). "Architectural Convergence and Platform Evolution: Empirical Test of Complementor Moves in Videogames", IEEE Transactions on Engineering Management, 99 (12), 43482-43482
  • Srinivasan, A., Venkatraman, N. (2018). "Entrepreneurship in digital platforms: A network-centric view", Strategic Entrepreneurship Journal, 12 (1), 54-71
  • Venkatraman, V. (2017). "The Digital Matrix New Rules for Business Transformation Through Technology", LifeTree Media
  • Tiwana, A., Konsynski, B., Venkatraman, N. (2013). "Special Issue: Information Technology and Organizational Governance: The IT Governance Cube", Journal of Management Information Systems, 30 (3), 7-12
  • Bharadwaj, A., El Sawy, O., Pavlou, P., Venkatraman, N. (2013). "Digital Business Strategy: Toward A Next Generation of Insights", MIS Quarterly, 37 (2), 471-482
  • Venkatraman, N. (2012). "Software Business", Springer Verlag
  • Lee, C., Venkatraman, N., Tanriverdi, H., Iyer, B. (2010). "Complementarity-Based Hypercompetition in the Software Industry: Theory and Empirical Test", Strategic Management Journal, 31 (13), 1431-1456
  • Subramani, M., Venkatraman, N. (2003). "Safeguarding investments in asymmetric interorganizational relationships: Theory and evidence", Academy of Management Journal, 46 (1), 46-62
  • Chirstiaanse, E., Venkatraman, N. (2002). "Beyond sabre: An empirical test of expertise exploitation in electronic channels", MIS Quarterly, 26 (1), 15-38
  • Subramaniam, M., Venkatraman, N. (2001). "Determinants of transnational new product development capability: Testing the influence of transferring and deploying tacit overseas knowledge", Strategic Management Journal, 22 (4), 359-378
  • Venkatraman, N. (2000). "Five steps to a dot-com strategy: How to find your footing on the Web", MIT Sloan Management Review, 41 (3), 15-+
  • Venkatraman, N., Tanriverdi, H., Stokke, P., Davenport, T., Sproull, L., Storck, J. (1999). "Is it working? Working from home at Statoil, Norway",
  • Bensaou, M., Coyne, M., Venkatraman, N. (1999). "Testing metric equivalence in cross-national strategy research: An empirical test across the United States and Japan", Strategic Management Journal, 20 (7), 671-689
  • Henderson, J., Venkatraman, N. (1999). "Strategic alignment: Leveraging information technology for transforming organizations", IBM Systems Journal, 38 (2-3), 472-484
  • Venkatraman, N. (1998). "IT agenda 2000:: Not fixing technical bugs but creating business value",
  • Venkatraman, N., Henderson, J. (1998). "Real strategies for virtual organizing", MIT Sloan Management Review, 40 (1), 33-+
  • Venkatraman, N. (1997). "Coping with turbulence", MIT Sloan Management Review, 38 (3), 5-5
  • Venkatraman, N. (1997). "Beyond outsourcing: Managing IT resources as a value center", MIT Sloan Management Review, 38 (3), 51-64
  • Bensaou, M., Venkatraman, N. (1996). "Inter-organizational relationships and information technology: A conceptual synthesis and a research framework", European Journal of Information Systems, 5 (2), 84-91


  • Venkatraman, N. Expert Keynote, Bern, Switzerland, 2018
  • Venkatraman, N. , Cheng, Z. , Mohan, S. , Ling, X. What drives international alliance formation? The effect of domestic competition networks, Academy of Management Annual Meetings, Atlanta, GA, 2017
  • Venkatraman, N. The Digital Matrix, Yonesi University Distinguished Lecture, Yonsei Business School, Seoul, South Korea, 2017


  • 2019, Google Citations, Google
  • 2015, Distingusihed Alumnus, Indian Institute of Management


Courses Taught

Read about executive education


Alphabet Isn’t a Typical Conglomerate

August 18, 2015

Harvard Business Review By N. Venkat Venkatraman, Questrom School of Business Alphabet, the new holding company created by Google founders Larry Page and Sergey Brin, is a portfolio of bold ideas embedded in an ecosystem of talent and financial capital to take on the world’s toughest challenges… View full article by expert N. Venkat Venkatraman

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The Conversation US – N. Venkat Venkatraman

July 30, 2015

Microsoft CEO faces biggest test yet as he charts new course with Windows 10 N Venkat Venkatraman, Boston University Today, July 29, is an important date for Satya Nadella, Microsoft’s CEO. Twenty years after Bill Gates introduced Windows 95 to the world, he is launching another version of the ubiquitous software that promises an equally […]

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What Comes After Smart Products

July 1, 2015

Harvard Business Review Co-written by N. Venkat Venkatraman, Questrom School of Business Companies today are on a journey from digitization 1.0 to digitization 2.0. This means advancing from simply overlaying digital functionality on existing offerings to learning the customer context via connected products and services and adapting them to meet customer needs… View full article by […]

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Facebook May Punch In at Work

November 18, 2014

E-Commerce Times N. Venkat Venkatraman, School of Management Facebook is preparing to plunge into the office collaboration and communication space with something it’s calling “Facebook At Work,” the Financial Times reported Monday… Expert quote: “For a long time, corporations have explored ways of using information technology to redesign work processes, but with limited success, in […]

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Salesforce Tries On Wearable Tech for Size

June 11, 2014

E-Commerce Times N. Venkat Venkatraman, School of Management is moving aggressively to carve out its own place in a hot emerging technology niche: wearable computing. With its new initiative, Salesforce Wear, it appears to be following its usual MO of co-opting technology in the consumer world and repositioning it for the enterprise… Expert quote: […]

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Jury gives Apple $120M, Samsung $158G in patent fight

May 3, 2014

Boston Herald N. Venkat Venkatraman, School of Management A California jury yesterday awarded Apple $120 million and Samsung $158,000 after finding both companies infringed each other’s smartphone patents… Expert quote: “This is a victory for Samsung, in my view, as it sought to downplay the patents’ real value. Clearly, the jury has sided with the […]

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Google Clarifies Gmail Snooping in Updated ToS

April 16, 2014

E-Commerce Times N. Venkat Venkatraman, School of Management Google this week updated its terms of service with new language that more clearly spells out how it scans and analyzes user content, such as emails, to match it with targeted ads… Expert quote: “We need better ways to educate and engage consumers about how and where […]

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Black day for BlackBerry

November 5, 2013

Boston Herald N. Venkat Venkatraman, School of Management Shares of BlackBerry plunged yesterday on news that its $4.7 million buyout was off and that its chief executive was out — leaving an opening for Microsoft to fill behind Google and Apple in the race for smartphone stardom… Expert quote: “I see this as the beginning […]

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New iPhones Rake in Revenue

September 24, 2013

MacNewsWorld N. Venkat Venkatraman, School of Management Just three days after its iPhone 5s and iPhone 5c models hit store shelves, Apple announced Monday that it had sold a record-breaking 9 million handsets… Expert quote: “The 5c is simply a lower price version of 5. I would be interested to see how many upgrade from […]

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BlackBerry sells to investor for $4.7B

September 24, 2013

Boston Herald N. Venkat Venkatraman, School of Management Canadian smartphone maker BlackBerry has agreed to sell itself for 
$4.7 billion after failing to turn around a business that floundered despite new phones and a new operating system — in a move by a BlackBerry investor to stabilize the company, experts said… Expert quote: “They are […]

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