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About the course

WINNING THROUGH DIGITAL STRATEGIES

Every industry is becoming digital, and every company must adapt for its digital future. Now evaluate your digital strategy with Professor Venkat Venkatraman, widely recognized as “one of the most highly cited researchers in management” and author of The Digital Matrix: New Rules for Business Transformation Through Technology (free to every participant). In just 2 days you’ll get both Venkat’s strategic guidance and the best-practice strategic insights from leading industry digital pioneers including New York Times Digital founding CEO Martin Nisenholtz, now Professor of Digital Communications at Boston University.

Rethink Your Business Model

Together our guest speakers will arm you with a playbook to navigate the world of digital ecosystems, rethink your business model, and make bold strategic choices throughout the phases of digital transformation. Earn an executive certificate as you go from ideas to action in an intensive interactive bootcamp to:

  • Understand the digital giants, accelerating incumbents, and ambitious tech entrepreneurs in your digital business ecosystems
  • Recognize the dynamic cycle of digital transformation across three phases: experimentation, collision, and reinvention
  • Re-focus from delivering products and services to solving problems and delivering solutions with digital technologies at the center
  • Chart your organization’s transformation by recognizing the interplay between smart humans and powerful machines
  • Master the adaptation roadmap by preserving the core and creating the new

Leverage the Power of Digital Technologies

Even as innovation-driven startups leverage the power of digital technologies, most legacy businesses continue to operate from an old playbook of misfires, mis-readings, and missed opportunities to survive and thrive in today’s business environment. McKinsey research shows that although digital disruption is shaving 30% off incumbents’ revenue growth, 90% of them are engaged in digitization but only 16% have a digital strategy. Thus joining BU Questrom’s program will propel you forward. You’ll recognize potential digital threats, learn from digital pioneers, understand how to master transformation by reinventing your business, and get face-to-face coaching from one of the world’s foremost experts on digital strategy.

Agenda

Full-day sessions meet from 8:30-4:30, with some evening and out-of-class activities.

Day 1

DIGITAL MATRIX: FRAMEWORK AND APPLICATIONS

  • Understand why organizations need to fundamentally reinvent their business models to remain viable and grow.
  • Explore the rise of digital giants (Alphabet, Apple, Facebook, Amazon, and others) and its implications – for non-technology companies.
  • Examine how three phases of digital transformation—Experimentation, Collision and Reinvention impact your industry and company.
  • Apply the Digital Matrix in a structured, step-by-step analysis of one major industry, to help prepare you to dive deeply into your own.

Day 2

APPLYING DIGITAL TO YOUR BUSINESS

  • Learn lessons from digital pioneers at companies such as the New York Times, Adobe, Amazon, Microsoft, and beyond.
  • Apply their insights to advance your own digital transformation to overcome your Success Traps.
  • Gain a Digital Matrix Toolkit that will guide your digital roadmap and re-engage with your ecosystem partners.
  • Assess the implications of digital transformation on your organization and human talent.

Who should attend

This program is designed for leaders in traditional and emerging businesses. It offers key takeaways for our rapidly changing world. From CEOs, CTOs and CMOs, to operations managers, technology officers and R&D leaders, anyone whose responsibilities require forward, innovative business thinking will benefit from this program.

Trust the experts

Venkat Venkatraman

N Venkat Venkatraman is the David J McGrath Jr Professor of Management and the Chairman, IS Department at the Boston University Questrom School of Business. He was awarded the 2004 and 2006 IBM Faculty Fellowship for his work focusing on business challenges in the network era. His research and te...

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Course reviews

Digital Strategy: Design your winning playbook