Ting Li

Endowed Professor of Digital Business at Rotterdam School of Management


Rotterdam School of Management

Ting Li is the Endowed Professor of Digital Business and the Academic Director of MSc Business Information Management at Rotterdam School of Management (RSM), Erasmus University. She is the founding member of the Erasmus Centre for Data Science and Business Analytics. Ting Li is an expert in Digital Strategy, Ecommerce, Social Media Analytics, Mobile Marketing, Business Analytics, Online Advertising, and Pricing and Revenue Management. She has been a Visiting Professor at the Wharton School of Business, Temple University, Arizona State University, City University of Hong Kong, and Tsinghua University. In 2017, she was named by Poets & Quants as one of the Top 40 Professors Under 40 Worldwide.

Ting Li''s research interest focuses on the understanding of the strategic use of information and its economic impacts on consumer behavior and firm strategy. Theoretically, she proposes new theoretical perspectives to understand why and how firms develop digital capabilities to improve their business capability, and how new information (technologies) impact consumer behavior and decision making. Methodologically, she applies inter-disciplinary approaches combining large-scale randomized field experiments, lab experiment, survey, eye-tracking, agent-based simulation, and machine learning techniques such as text mining and sentiment analysis to investigate the impact of IT on individuals, organizations, markets, and networks. Her work has been published in leading scientific journals, including Information Systems Research, Journal of Information Technology, Decision Support Systems, European Journal of Information Systems, International Journal of Electronic Commerce, and many others. Her research has been recognized with best paper awards and nominations (European Research Paper of the Year 2015), and best dissertation awards (Prof. Aart Bosman Dissertation Award, Accenture-PIM Marketing Science Dissertation Award). Her interdisciplinary research has been sponsored by multiple grants from the Dutch National Science Foundation (NWO) and multinational companies.

Ting Li develops close collaborations with industry partners. Her academic work introduces methods, models, and principles to guide organizations to manage informational challenges, build capabilities and compete in digital environments. She has consulted and worked in various capacities with Shell, Coolblue, Wehkamp, VIVAT, HelloPrint, KPMG, PwC, Accenture, Tweakers, Shop2Market, Dutch Railways, RET, amongst others. Ting’s teaching expertise is in the areas of digital strategy, digital transformation, digital commerce, social and mobile analytics, and social networks. She teaches in various RSM Bachelor, Master, and MBA/EMBA degree programs and is active in executive education programs. Prior to joining academic, Ting worked for General Electric and IBM in the area of e-business in supply chains, web services, and grid computing. She obtained her Ph.D. in Management Science at the Erasmus University and MSc in Computational Science at the University of Amsterdam.

Courses Taught

Read about executive education

Other experts

Haran Segram

Biography Haran Segram joined New York University Stern School of Business as a Visiting Assistant Professor of Finance in January 2009 and became a Clinical Assistant Professor of Finance in September 2016. He teaches courses in Investments and Valuation. Professor Segram’s research focuses on ...

Lee Cooper

Biography Since joining the marketing faculty in 1969, Lee Cooper conducted research in market-share analysis and the measurement of marketing effectiveness.  His achievements include the development of a system of competitive analysis and marketing planning based on data obtained from retailer s...

Nicholas Athanassiou

ProfileEducation PhD, International Business and Strategy, University of South Carolina MBA, University of Michigan (Ann Arbor) MS, Electrical Engineering, Georgia Institute of Technology BS, Naval Academy of Greece Research & Teaching Interests Professor Athanassiou’s research interests a...

Looking for an expert?

Contact us and we'll find the best option for you.

Something went wrong. We're trying to fix this error.