Thomas Hustad

Tom Hustad retired from the Kelley School of Business where he was also a past chairperson of the MBA program. He was the 1981 president of the Product Development & Management Association, served on its board for over 30 years, and operated the association’s headquarters from his IU office for 15 years. He is founder and was long time editor (15 years) of the Journal of Product Innovation Management. The Nestlé-Hustad Professorship and Fellowship was created in his honor. He received the Eli Lilly Alumni Teaching Excellence Award and named a “Best Bet” teacher by Business Week magazine.

Areas of Expertise

Best practices in the management of innovation and the development of new products and services

Academic Degrees

• PhD, Purdue University, 1973
• MS, Purdue University, 1969
• BS, Purdue University, 1967

Professional Experience

• Indiana University, July 1, 2010 - Professor Emeritus of Marketing
• Consulting Scholar, Cranfield University, England 2011
• Visiting Scholar, Kemmy Business School and Faculty of Science and Engineering, University of Limerick, November-December 2010
• Interim Director, Johnson Center for Entrepreneurship & Innovation, Kelley School of Business, Indiana University, June-December 2004
• Visiting Professor, IGBS Graduate School of Business, Zagreb, November 2004
• Visiting Professor, CEU Graduate School of Business, Budapest, May 2003
• Visiting Professor, University of Ljubljana, Slovenia, June and July 1998; May and June 2000
• Visiting Professor, Steinbeis University (Berlin), 1998-2000
• Visiting Professor, City University of Hong Kong, June 13 - 28, 1997
• Indiana University, 1993-2003, John Kosin Faculty Fellow
• Indiana University, 1992-1998, Adjunct Professor of Philanthropic Studies
• Founder and Editor-in-Chief, The Journal of Product Innovation Management, published by Elsevier Science Publishing Company, 1985-1999
• President, Product Development & Management Association, 1981 and operated association’s office as a volunteer from 1985-1996
• Indiana University, 1984-1985, Chairperson of the MBA Program (including both Bloomington and Indianapolis campuses)
• Indiana University, 1982-June 30, 2010, Professor of Marketing
• Indiana University, 1977-1982, Associate Professor of Marketing with Tenure
• York University, Toronto, 1976-1977, Associate Professor with Tenure and Marketing Area Coordinator
• York University, Toronto, 1974-1976, Associate Professor of Marketing
• York University, Toronto, 1972-1974, Assistant Professor of Marketing
• Purdue University, Visiting Assistant Professor, 1971-1972

Awards, Honors & Certificates

• Thomas P. Hustad Best Paper Award created by the Journal of Product Innovation Management awarded annually since 1998
• Thomas P. Hustad Best Paper Award for a Young Scholar created by European Institute for Advanced Studies in Management, New Product Development Management Conference, awarded annually since 2011
• Edina (MN) High School Alumni Hall of Fame – 2008 Inductee - other recipients include Vice Chairman of Medtronic, Chairmen of Hewlett-Packard, Northwest Airlines, Yahoo and Chairman Carlsson Companies - award made for career accomplishment
• Nestlé – Hustad Endowed Professorship, Created at the Kelley School of Business, March 1, 2007 by Brad Alford, Chairman and CEO, Nestlé USA in recognition of my contribution to his professional development
• Distinguished Service Award, Indiana University, Kelley School of Business, presented by dean, September 17, 1999
• Named Crawford Fellow of the Product Development & Management Association, October 1993
• Appointed John Kosin Faculty Fellow, Indiana University School of Business, May 1993 (for 10 year duration of this position)
• Fulbright Fellowship (unsolicited), 1987, for participation in a British seminar on product design and visitation program Fulbright Fellowship (unsolicited), 1987, for participation in a British seminar on product design and visitation program
• First Place Award in the American Marketing Association''s Annual Dissertation Competition, 1973
• 22 awards for MBA, Kelley Direct and MBA/CIP teaching excellence including first recipient of Eli Lilly Teaching Excellence Award
• Named a Best Bet Teacher by Business Week magazine
• Certified New Product Development Professional (NPDP), Product Development & Management Association

Selected Publications

• Hustad, T. P., Griffin, A., di Benedetto, A., and Barczak, G. (2013). PDMA History, Publications and Developing a Future Research Agenda. Xlibris.
• Hustad, T. P. (2012). Born to Play: The Ruby Braff Discography and Directory of Performances. Scarecrow Press.
• Hustad, T. P. (1996). Reviewing Current Practices in Innovation Management and a Summary of Selected Best Practices. In The PDMA Handbook of New Product Development, Wiley (Cited in Wall Street Journal, Business Bulletin, November 14, 1996 and also May 1, 1997; cited in Business Week, January 27, 1997; cited in USA Today, February 24, 1997).
• Hustad, T. P. (1991). Marketing''s Contribution to Innovation: The Concept of Market-In Design. Design Management Journal, 2(Summer), 54-60.
• Heeler, R. M., and Hustad, T. P. (1980). Problems in Predicting New Product Growth for Consumer Durables. Management Science, 26(October), 1007-1020 (Reported as the 8th most highly cited marketing article in the journal). 
• Heeler, R. M., Whipple, T. W., and Hustad, T. P. (1977). Maximum Likelihood Factor Analysis of Attitude Data. Journal of Marketing Research, 14(February), 42-51.  Reprinted in Arun K. Jain, Christian Pinson, and Brian T. Ratchford (Eds.) (1982), Marketing Research: Applications and Problems, John Wiley & Sons. 
• Hustad, T. P., Mayer, C. S., and Whipple. T. W. (1975). Consideration of Context Differences in Product Evaluation and Segmentation Research. Journal of the Academy of Marketing Science,  3(Winter), 34-47.
• Hustad, T. P., and Pessemier, E. A. (1974). The Development and Application of Psychographics, Life Style and Associated Measures. In William D. Wells (Ed.), Lifestyle and Psychographics (33-70), American Marketing Association.
• Hustad, T. P. (1974). M3A: Multi-Attribute Attitude Analyzer. Journal of Marketing Research, 11(August), 314-315.
• Hustad, T. P., and Pessemier, E. A. (1973). Will the Real Consumer Activist Please Stand Up: An Examination of Consumers'' Opinions About Marketing Practices. Journal of Marketing Research, 10(August), 319-324. 
• Bruno, A. V., Hustad, T. P., and Pessemier, E. A, (1973). Media Approaches to Segmentation. Journal of Advertising Research, 13(_April), 35-42 (Reprinted in David A. Aaker (Ed.) (1975), _Advertising Management: Practical Perspectives, Prentice-Hall).

Edited on August 26, 2020