Thomas Eichentopf

Assistant Professor of Marketing

Biography

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Education

  • PhD (structured course program only) Erasmus University Rotterdam (2010 — 2012)
  • Diplom-Kaufmann (German business degree on master level) Freie Universität Berlin (2005 — 2009)
  • Erasmus exchange Université libre de Bruxelles (2006 — 2007)

Companies

  • Brand Manager of Diamant, advancing the story of Germany's oldest bike brand Trek Bicycle (2019)
  • Assistant Professor of Marketing, innovating analytics teaching Università Bocconi (2015 — 2018)
  • PhD student, studying marketing effectiveness in recessions Rotterdam School of Management, Erasmus University (2010 — 2015)
  • Visiting scholar, studying product returns and the business cycle McCombs School of Business (2014 — 2014)
  • Research assistant, coordinating a cross-university project Freie Universität Berlin (2009 — 2010)
  • Diploma Thesis, innovating a service framework for automotive suppliers Schaeffler (2009 — 2009)
  • Student assistant, improving efficiency of research processes Freie Universität Berlin (2007 — 2009)
  • Intern Inhouse Consulting, investigating and benchmarking strategic opportunities Voith AG (2009 — 2009)
  • Intern Corporate Strategy, forecasting global product sales Schaeffler (2008 — 2008)

Skills

  • Innovation Research
  • Research
  • University Teaching

Other

Market Research, Statistics

Videos

Read about executive education

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