Stacy Schwartz
Assistant Professor of Professional Practice at Rutgers Business School
Schools
- Rutgers Business School
Expertise
Links
Biography
Rutgers Business School
Stacy Schwartz is an award-winning marketing professor at Rutgers Business School, where she leads a new online Master of Science degree program in digital marketing. She enthusiastically brings 20+ years of digital marketing industry experience into the classroom, teaching courses related to marketing principles, digital marketing, and social media marketing for both graduate and undergraduate students. She also develops and leads executive-level modules on ecommerce, social media, and mobile marketing for RBS Executive Education Mini-MBA programs.
Stacy has worked with a wide range of consumer- and business-oriented brands, with a focus on digital marketing. As a learning and development consultant to the Interactive Advertising Bureau (IAB), she launched the first ANSI-accredited professional certification programs in the digital media industry. She served as VP of Marketing at Virgin Mobile USA, Web Director at Hospital for Special Surgery, and in a range of leadership roles at internet advertising pioneer DoubleClick, which she joined as its eleventh employee in 1996.
Stacy was a recipient of Harvard Business School’s Service Leadership Fellowship award and co-authored two case studies for Harvard Business School Publishing related to the nonprofit sector. She is a Webby Awards judge with the International Academy of Digital Arts and Sciences, and also serves as board vice president and marketing chairperson at Sharsheret, a national nonprofit organization. She earned an MBA from Harvard Business School and a BA with Highest Honors in Advertising from Penn State University.
Academic degrees
- MBA, Harvard Business School
- BA; Pennsylvania State University; Advertising
Videos
Understanding Best Practices in Multicultural Marketing
RBS Class of 2020 Graduation Wishes- Professor Stacy Schwartz
Rutgers Business School Class of 2021- Professor Stacy Schwartz
Stacy Schwartz MS in Digital Marketing industry demand
Stacy Schwartz MS in Digital Marketing industry experience
All Marketers are Digital Marketers
Do we really need to “pay to play” on social media?
Have brick-and-mortar retail stores become obsolete?
Ensemble Volume 13: Education Panel
Moving TV Forward in a Digital World: A Conversation with Ampersand’s CEO Nicolle Pangis
How can small and midsize businesses compete with Amazon?
Unplugged: Using a Digital Detox to Teach Digital Marketing - Stacy Smollin Schwartz
Read about executive education
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