Available dates

Jan 15—Apr 8, 2020
Online
USD 3495

Disclaimer

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About the course

Digital marketing is no longer an emerging medium; your consumers regularly make decisions about your company online – long before any traditional communications permeate the mind. Effective integration is key, but leading your team or directing outside marketing partners can become overwhelming with the constant, rapid evolution of this landscape. Each new tool comes with another learning curve and new jargon, blurring useful tools with trendy, irrelevant distractions. At the same time, the accessibility and flexibility of digital marketing can result in multiple parts of your organization each leveraging different tools without integration into a centralized enterprise-level strategy. Our Mini-MBA in Digital Marketing will empower you to think strategically, not just tactically. You will be able to design an effective digital strategy to deploy to your team and outside partners, support and track the discrete efforts across your organization, and synthesize the data to measure return on investment.

PROGRAM BENEFITS

  • Unique opportunity to build your understanding of digital marketing in an interactive setting, featuring personalization of learning not available in a conference seminar.
  • Curriculum designed for real-world application by industry leaders with practical experience, and unique access to experts that will expand your network.
  • A rigorous university environment that results in a program certificate as well as Rutgers Business School credits applicable toward future education goals.

PROGRAM OUTCOMES

  • Be an instinctively holistic thought leader. Acquire and synthesize digital marketing data that inform planning and budget decisions, and understand definitions of success.
  • Lead your team to employ best practices. Help them ask smarter questions and set measurable goals.
  • Be a strategic partner across the organization. Identify and track discrete marketing opportunities in departments such as sales, IT and HR.

CURRICULUM

Featuring 10 modules (each covered in 3.5 hours), this program will address the most pertinent topics driving digital marketing success in the industry today. A sampling of these topics include:

  • Techniques for growing your search engine rankings and managing paid search campaigns
  • Popular digital marketing tactics throughout the online sales funnel
  • 26 key measurements to mastering web analytics, as well as how to construct key performance indicators (KPIs) for your business needs
  • How to manage organizational change to improve digital marketing
  • Ways in which digital innovation will change the future of marketing (Internet of Things, wearable devices, and the like).

Who should attend

If you are a seasoned marketer well versed in digital platforms, this is a chance to review new tools in the market to refresh your strategy, as well as improve how you measure success. If you are new to this space, you will benefit from the comprehensive discussion of metrics, tools, trends, and best practices in this ever-evolving space.

Managers who lead teams or partner with outside providers will be better able to set goals and measure outcomes, and articulate that success across the organization. Marketing executives who partner with sales, HR, or others running their own initiatives will be able to more efficiently coordinate efforts to drive greater efficiencies.

Trust the experts

Mark Schaefer

Mark W. Schaefer is a globally recognized author, speaker, educator, and business consultant who blogs at {grow} – one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written five best-selling books including The Tao of Twitter (the bes...

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Ronnie Battista

Professor Ronnie Battista is a senior executive with 20 years experience visioning and delivering creative and profitable cross-channel interactive experiences with bottom line impact. Early in his career as a business analyst, his project experiences highlighted a gap between what business and I...

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Stacy Smollin Schwartz

Stacy is a marketing leader who enthusiastically brings her 20+ years of industry experience into the classroom. For Rutgers Business School, she teaches introductory marketing classes (including mega-sections) and digital marketing courses to both undergraduates and MBAs. She also develops and l...

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Mike Moran

Author of the acclaimed book on internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's website for eight years, including IBM's original search marketing strategy. Mike also serves as a senior strategist wi...

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Christina Kerley

A forerunner in tech revolutions for 20 years, innovation speaker and specialist Christina “CK” Kerley steers B2B and B2C executives through the sweeping set of emerging tech and trends that are transforming our world today… and those igniting the strategies, brands, and business models of tomorr...

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Tim Peter

Tim Peter helps companies put the web to work to grow their business. He has worked since 1995 developing innovative e-commerce and internet marketing programs across multiple industries. Prior to launching Tim Peter & Associates, LLC, a full-service e-commerce and internet marketing consulti...

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