Saravana Jaikumar
Assistant Professor at Indian Institute of Management Calcutta
Schools
- Indian Institute of Management Calcutta
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Biography
Indian Institute of Management Calcutta
Prof. Saravana Jaikumar is Assistant Professor in Marketing area at IIM Calcutta. He is a Fellow (Ph.D.) of Marketing from IIM Ahmedabad and MBA from Cardiff Business School, UK. His research work has been published in reputed international journals including Journal of Advertising Research, Journal of Business Research, Marketing Letters and Journal of Product and Brand Management. He is interested in research related to pricing, pharmaceutical price regulation and consumer behavior at the ‘bottom of the pyramid’.
Courses Taught
E-commerce and Social Media Analytics
Indian Institute of Management Calcutta
Online
Strategic Brand Management
Indian Institute of Management Calcutta
Online
Digital and Social Media Marketing for Business Growth
Indian Institute of Management Calcutta
Online
Marketing Applications of Machine Learning and Artificial Intelligence
Indian Institute of Management Calcutta
Online
Customer Service Strategy and Value Creation
Indian Institute of Management Calcutta
Online
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