Prem Shamdasani

at National University of Singapore

Academic Director, APEX MBA (English) Program, Assoc Professor at NUS Institute of Systems Science


National University of Singapore

Dr Prem Shamdasani is Associate Professor of Marketing; Academic Director, NUS Executive MBA Program; Co-Director, Stanford-NUS International Management Program and the NUS Advanced Management and Strategic Marketing Management Programs at the NUS Business School, National University of Singapore. He was the former Vice-Dean of Executive Education, Academic Director of the UCLA-NUS Executive MBA and Master of Science (Marketing) Program. He holds a BBA degree with first class honors from the National University of Singapore, and received his PhD in Marketing from the University of Southern California, Los Angeles. His research and teaching interests include Brand Management, New Product Marketing, Retail Strategy, Relationship Marketing, and Cross-Cultural Consumer Behavior. He has also taught internationally (USA, Japan, China, India, S. Korea, Thailand, Malaysia, Indonesia and S. Africa) and has received numerous commendations and awards for teaching excellence including membership to the NUS Teaching Hall of Fame

NUS Institute of Systems Science

Education Qualifications

  • PhD, University of Southern California, 1990
  • BBA (Hons), National University of Singapore, 1984

Research Interest

  • Asian Marketing Practices And Perspectives
  • Brand Management
  • Cross-cultural Buying Behaviour
  • Retail Strategy

Academic Experience

  • Associate Professor of Marketing, National University of Singapore, 1999 - current
  • Assistant Professor of Marketing, National University of Singapore, 1998
  • Senior Lecturer of Marketing, National University of Singapore, 1995 - 1998
  • Lecturer of Marketing, National University of Singapore, 1990 - 1994
  • Senior Tutor of Marketing, National University of Singapore, 1988 - 1990

Corporate Experience

  • Corporal, SAF Mindef, 1978 - 1980
  • United States Department of Agriculture (USDA), USA
  • National Computer Board (NCB)
  • Singapore Enterprise Development Council (EDB)
  • L''Oreal
  • Singapore Telecoms, Singapore
  • United Parcel Services (UPS)
  • Hagemeyer


  • EMBA English (Strategic Marketing and Brand Management)
  • UCLA (Marketing Strategy)
  • UCLA Management Practicum

Membership & Professional Activities

  • Reviewer, Asian Journal of Marketing, Asia-Pacific Journal of Management, Asian Case Research Journal, Journal of Retailing and Consumer Services
  • Member, Academy of International Business, 1984 - present
  • Member, American Marketing Association, 1985 - present
  • Member, Association for Consumer Research, 1985 - present
  • Member, Academy of Marketing Science, 1985 - present
  • Advisory Board Member, Singapore Retailers, 1992 - present
  • Member, Marketing Institute of Singapore, 1992 - present

Societal Impact

* This site has links to other websites as a convenience to our users. When you follow a link to one of these sites, we do not warrant the accuracy, reliability or timeliness of any information published by these external sites, nor endorses any content, viewpoints, products, or services linked from these systems. Links may become invalid, may expire, or may become misdirected at any time.*

Think Business, Bizblogs - Challenging Asia: The pursuit of brand leadership, 20 July 2012


Courses Taught

Read about executive education

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