Prem Shamdasani
at National University of Singapore
Academic Director, APEX MBA (English) Program, Assoc Professor at NUS Institute of Systems Science
Schools
- Stanford Graduate School of Business
- National University of Singapore
- NUS Institute of Systems Science
Expertise
- Retail
- Chemicals and Water Treatment
- Electronic and Electrical Equipment
- Telecommunications
- Consumer Goods
- Food Industry
- Oil and Gas
- Pharmaceuticals
- Corporate Governance
- Construction and Civil Engineering
- Digital Transformation
- Leadership
- Business Analytics
- Transportation and Logistics
- Banking
- Industry and Manufacturing
- General Management Programs
- Marketing
- Information Technology
- Logistics
- Negotiations
- Fashion, Luxury, Sporting Goods, and Cosmetics
- Investment
Links
Biography
National University of Singapore
Dr Prem Shamdasani is Associate Professor of Marketing; Academic Director, NUS Executive MBA Program; Co-Director, Stanford-NUS International Management Program and the NUS Advanced Management and Strategic Marketing Management Programs at the NUS Business School, National University of Singapore. He was the former Vice-Dean of Executive Education, Academic Director of the UCLA-NUS Executive MBA and Master of Science (Marketing) Program. He holds a BBA degree with first class honors from the National University of Singapore, and received his PhD in Marketing from the University of Southern California, Los Angeles. His research and teaching interests include Brand Management, New Product Marketing, Retail Strategy, Relationship Marketing, and Cross-Cultural Consumer Behavior. He has also taught internationally (USA, Japan, China, India, S. Korea, Thailand, Malaysia, Indonesia and S. Africa) and has received numerous commendations and awards for teaching excellence including membership to the NUS Teaching Hall of Fame
NUS Institute of Systems Science
Education Qualifications
- PhD, University of Southern California, 1990
- BBA (Hons), National University of Singapore, 1984
Research Interest
- Asian Marketing Practices And Perspectives
- Brand Management
- Cross-cultural Buying Behaviour
- Retail Strategy
Academic Experience
- Associate Professor of Marketing, National University of Singapore, 1999 - current
- Assistant Professor of Marketing, National University of Singapore, 1998
- Senior Lecturer of Marketing, National University of Singapore, 1995 - 1998
- Lecturer of Marketing, National University of Singapore, 1990 - 1994
- Senior Tutor of Marketing, National University of Singapore, 1988 - 1990
Corporate Experience
- Corporal, SAF Mindef, 1978 - 1980
- United States Department of Agriculture (USDA), USA
- National Computer Board (NCB)
- Singapore Enterprise Development Council (EDB)
- L''Oreal
- Singapore Telecoms, Singapore
- United Parcel Services (UPS)
- Hagemeyer
Courses
- EMBA English (Strategic Marketing and Brand Management)
- UCLA (Marketing Strategy)
- UCLA Management Practicum
Membership & Professional Activities
- Reviewer, Asian Journal of Marketing, Asia-Pacific Journal of Management, Asian Case Research Journal, Journal of Retailing and Consumer Services
- Member, Academy of International Business, 1984 - present
- Member, American Marketing Association, 1985 - present
- Member, Association for Consumer Research, 1985 - present
- Member, Academy of Marketing Science, 1985 - present
- Advisory Board Member, Singapore Retailers, 1992 - present
- Member, Marketing Institute of Singapore, 1992 - present
Societal Impact
* This site has links to other websites as a convenience to our users. When you follow a link to one of these sites, we do not warrant the accuracy, reliability or timeliness of any information published by these external sites, nor endorses any content, viewpoints, products, or services linked from these systems. Links may become invalid, may expire, or may become misdirected at any time.*
Think Business, Bizblogs - Challenging Asia: The pursuit of brand leadership, 20 July 2012
Videos
Prof Prem's Gong - teaching at NUS Business School
Read about executive education
Other experts
Francisco González
Expertise Regions Argentina Chile Latin America Mexico Topics Developing Nations Global Financial Crises Globalization Elections and Foreign Policy Energy and Security International Immigration Issues International Political Economy NAFTA Nation-building and Democratization Languages Sp...
John Chaimanis
Academic Division: FinanceMr. Chaimanis is the Co-Founder and Managing Director of Kendall Sustainable Infrastructure (KSI), a private equity firm that makes direct investments in clean-energy projects. In 2005, Mr. Chaimanis began working in clean energy finance, which represents the nexus of hi...
Popular Courses
Leading Digital Transformation
ESMT
Berlin, Germany
May 28
The Manchester Leadership Development Programme
Alliance Manchester Business School
Manchester, United Kingdom
Jul 1
Private Equity: Investing and Creating Value
The Wharton School
Philadelphia, Pennsylvania, United States
Sep 8
The Positive Leader: Deep Change and Organizational Transformation
Stephen M. Ross School of Business
Ann Arbor, Michigan, United States
Jun 23
Leading Strategic Growth and Change
Columbia Business School
New York, New York, United States
Jun 10
Leading People and Teams
ESMT
Berlin, Germany
May 28
Looking for an expert?
Contact us and we'll find the best option for you.