Prem Shamdasani
at National University of Singapore
Academic Director, APEX MBA (English) Program, Assoc Professor at NUS Institute of Systems Science
Schools
- Stanford Graduate School of Business
- National University of Singapore
- NUS Institute of Systems Science
Expertise
- Retail
- Chemicals and Water Treatment
- Electronic and Electrical Equipment
- Telecommunications
- Consumer Goods
- Food Industry
- Oil and Gas
- Corporate Governance
- Pharmaceuticals
- Construction and Civil Engineering
- General Management Programs
- Leadership
- Digital Transformation
- Marketing
- Business Analytics
- Transportation and Logistics
- Banking
- Industry and Manufacturing
- Information Technology
- Logistics
- Negotiations
- Fashion, Luxury, Sporting Goods, and Cosmetics
- Investment
Links
Biography
National University of Singapore
Dr Prem Shamdasani is Associate Professor of Marketing; Academic Director, NUS Executive MBA Program; Co-Director, Stanford-NUS International Management Program and the NUS Advanced Management and Strategic Marketing Management Programs at the NUS Business School, National University of Singapore. He was the former Vice-Dean of Executive Education, Academic Director of the UCLA-NUS Executive MBA and Master of Science (Marketing) Program. He holds a BBA degree with first class honors from the National University of Singapore, and received his PhD in Marketing from the University of Southern California, Los Angeles. His research and teaching interests include Brand Management, New Product Marketing, Retail Strategy, Relationship Marketing, and Cross-Cultural Consumer Behavior. He has also taught internationally (USA, Japan, China, India, S. Korea, Thailand, Malaysia, Indonesia and S. Africa) and has received numerous commendations and awards for teaching excellence including membership to the NUS Teaching Hall of Fame
NUS Institute of Systems Science
Education Qualifications
- PhD, University of Southern California, 1990
- BBA (Hons), National University of Singapore, 1984
Research Interest
- Asian Marketing Practices And Perspectives
- Brand Management
- Cross-cultural Buying Behaviour
- Retail Strategy
Academic Experience
- Associate Professor of Marketing, National University of Singapore, 1999 - current
- Assistant Professor of Marketing, National University of Singapore, 1998
- Senior Lecturer of Marketing, National University of Singapore, 1995 - 1998
- Lecturer of Marketing, National University of Singapore, 1990 - 1994
- Senior Tutor of Marketing, National University of Singapore, 1988 - 1990
Corporate Experience
- Corporal, SAF Mindef, 1978 - 1980
- United States Department of Agriculture (USDA), USA
- National Computer Board (NCB)
- Singapore Enterprise Development Council (EDB)
- L''Oreal
- Singapore Telecoms, Singapore
- United Parcel Services (UPS)
- Hagemeyer
Courses
- EMBA English (Strategic Marketing and Brand Management)
- UCLA (Marketing Strategy)
- UCLA Management Practicum
Membership & Professional Activities
- Reviewer, Asian Journal of Marketing, Asia-Pacific Journal of Management, Asian Case Research Journal, Journal of Retailing and Consumer Services
- Member, Academy of International Business, 1984 - present
- Member, American Marketing Association, 1985 - present
- Member, Association for Consumer Research, 1985 - present
- Member, Academy of Marketing Science, 1985 - present
- Advisory Board Member, Singapore Retailers, 1992 - present
- Member, Marketing Institute of Singapore, 1992 - present
Societal Impact
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Think Business, Bizblogs - Challenging Asia: The pursuit of brand leadership, 20 July 2012
Videos
Prof Prem's Gong - teaching at NUS Business School
Read about executive education
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