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About the course

Real-World Strategies for Global Business

Held annually in Singapore for 35 years, the Stanford–NUS Executive Programme in International Management (37th Intake) presents a unique opportunity for leaders to immerse in the vibrant cultures of two of the world's most respected institutions: one renowned for its iconoclastic approach to critical thinking and challenging assumptions; the other for its uncompromisingly high standards and academic rigour.

In two weeks of highly intensive sessions, you will augment your expertise with current insights and knowledge of global and Asian business. Taught by senior faculty from NUS Business School and the Stanford Graduate School of Business, you will gain a thorough grounding on recent developments in business management, strategy and leadership from both sides of the Pacific Rim.

Core Focus

Leadership and change

  • Cultural intelligence and global leadership
  • Managing global teams

Strategy and execution

  • Strategy, social responsibility and the business environment
  • Regulatory challenges
  • Strategic negotiations

Organisational design and behaviour

  • Organisational architecture and culture
  • Organisational identity and authenticity

Strategic marketing and services

  • Value-based market strategies
  • New product market and brand extension
  • Market entry and channel strategy
  • Service design and operations

Brand management

  • Building a global brand
  • Internal and external brand alignment

Operations and supply chain integration

  • Operational Excellence
  • Process Efficiency

Finance and valuation

  • Cash flow, valuation and investment decisions
  • Earnings quality management
  • International project analysis and valuation in Asia

Innovation and Application

  • The process of innovation
  • Design, define and formulating
  • Big data trends

Key Benefits

  • Acquire the latest concepts and insights on management strategy
  • Improve analytical and behavioural skills, and ultimately enhance leadership abilities
  • Understand the differences in culture and management practices in the East and West
  • Invaluable opportunity to tap into a strong network of experienced leaders from different industries and countries

Learning Approach

  • Interactive lectures and class discussions, interspersed with group study sessions
  • Course materials include case studies and the latest research by faculty from the two business schools
  • Networking events and talks by prominent industry speakers and business leaders

Who should attend

Senior executives with at least eight years of significant managerial experience, who have interest in management theory and practices in an international context, including:

  • Senior executives responsible for driving business internationally and in the Pacific Rim
  • Senior executives of international companies that have joint ventures with Asian partners, or with Asian responsibilities

Trust the experts

Francis Flynn

Research Statement Professor Flynn’s research focuses on three topics of interest: (1) How employees can develop healthy patterns of cooperation; (2) How the negative impact of racial and gender stereotyping in the workplace can be mitigated; and (3) How people can emerge as leaders and assume p...


Stefanos Zenios

Bio Stefanos Zenios is the Investment Group of Santa Barbara Professor of Entrepreneurship and Professor of Operations, Information, and Technology. He is also the faculty codirector of Stanford GSB’s Center for Entrepreneurial Studies. An innovative teacher and researcher, Zenios is the main ar...


Yossi Feinberg

Research Statement Yossi Feinberg’s research centers on the analysis of information in strategic decision making. He works on the modeling of costly decision making, reasoning about unawareness, dynamic interactive decisions, reasoning about high order uncertainties, and more. Some of his work i...


Seungjin Whang

Research Statement Professor Whang's research interest is in supply chain management and the economics of information systems. He studied how demand information may be distorted in a supply chain, and what impacts a secondary market (where retailers exchange excess inventories) has on a supply c...


Michael Frese

Education Qualifications Ph.D, Technical University of Berlin, Germany, 1978 Diplom (Dipl.-Psych.), Free University of Berlin, Germany, 1976 Vordiplom, University of Regensburg, Germany, 1971 Research Interest Basic And Applied Topics Of Organizational Behavior Entrepreneurship Innovation S...


Prem Shamdasani

Dr Prem Shamdasani is Associate Professor of Marketing; Academic Director, NUS Executive MBA Program; Co-Director, Stanford-NUS International Management Program and the NUS Advanced Management and Strategic Marketing Management Programs at the NUS Business School, National University of Singapore...


Jochen Wirtz

Education Qualifications PhD, Services Marketing, London Business School, UK, 1991 BBA Hons, Double-Major: Marketing & Accounting, FH Rosenheim, Germany, 1986 Banking Exam, Retail & Corporate Banking, Chamber of Commerce and Industry, Munich, Germany, 1981 Research Interest Cost-eff...


Glenn R. Carroll

Research Statement Glenn Carroll’s research addresses questions about organizations, strategic management, and industrial evolution. His most recent project studies socially constructed authenticity – how consumers and others value authenticity, how consumers search for authenticity in products ...


Kelvin Tan

Research Interest Investments


Chang Sea-Jin

Education Qualifications Ph.D. in Organization and Strategy, Organization and Strategy, Wharton School, University of Pennsylvania, USA, 1992 M.Sc. in Japanese Business Studies, Japanese Business Studies, Japan-American Institute of Management Science and Chaminade University, 1988 M.A. in Econ...


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