Prof. Pekka Mattila of Aalto University lectures on the Gothenburg Executive MBA programme


Aalto University School of Business
Group Managing Director at Aalto EE & Professor of Practice at Aalto University School of Business & Board Activist

Dr. Pekka Mattila serves as a Professor of Practice at the Aalto University School of Business. He works frequently with both European and Asian executive audiences on themes of strategic management and agility, strategy co-creation, business model innovation, executive leadership, top team dynamics, change management, organizational culture and strategic marketing. Since spring 2011 he has served as the Group Managing Director and Associate Dean of Aalto University Executive Education.

In addition to his academic activities Dr. Mattila has conducted an active business career. Currently he serves as the Chairman of the Board or as a Member of the Board at a number of innovative companies: e.g. media, construction technology, payments, lighting as well as food and beverage industries. Previously he served in executive, management and senior staff positions in the Nordic financial services industry. From 2012 till 2014 he served as a board member at a leading Finnish bank.

Dr. Mattila holds a doctorate and masters in sociology at the University of Helsinki and an Executive MBA at London Business School. Over the years, he has frequently visited a number of prestigious European and Asian universities teaching management, organizational behaviour, marketing and sociology.

Dr. Mattila has authored a number of managerial books on leadership, change management and strategic marketing and sales. Currently he serves as the Chairman of the Board for the foundation operating the renowned Helsinki Festival and as a Member of the Board at the Finnish Society of Crafts and Design (Design Forum Finland).

Dr. Mattila’s consulting and coaching career started in 2003, and his corporate clients comprise over 230 Nordic and international companies, entrepreneurial ventures as well as prominent public sector and academic institutions.


  • Aalto University, Department of Marketing Extending the luxury experience to social media – User-Generated Content co-creation in a branded event Publishing year: 2018 Journal of Business Research
  • Department of Marketing, Media Factory International fashion trade shows as platforms for experiential branding Publishing year: 2018 Journal of Global Fashion Marketing
  • Department of Marketing Relational Price Discounts: Consumers’ Metacognitions and Nonlinear Effects of Initial Discounts on Customer Retention Publishing year: 2018 Journal of Marketing
  • Department of Marketing Toward a General Theory of Regulatory Arbitrage Publishing year: 2018 JOURNAL OF PUBLIC POLICY AND MARKETING
  • Department of Marketing Paradox and market renewal Publishing year: 2018 Marketing Intelligence and Planning
  • Department of Marketing Refining the method to measure the intangible value of trade shows Publishing year: 2018 Global Marketing Conference
  • Department of Marketing Co-creation of value for luxury brands–a consumer perspective and its implications Publishing year: 2017
  • Department of Marketing Extending the luxury experience to social media–co-creation of brand identity in a branded exhibition Publishing year: 2017
  • Department of Marketing Fashion trade shows as platforms for corporate branding Publishing year: 2017 Global Fashion Management Conference
  • Department of Marketing Mastering the art of co-creating together at music festivals–a process model for customer experience management Publishing year: 2017 2017 Global Fashion Management Conference at Vienna Proceedings

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