The Business of Culture

Aalto University School of Business

How long?

  • 7 days
  • in person

Aalto University School of Business

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Who should attend

The program is designed for professionals working in arts and culture organizations in Nordic and Baltic countries. The applicant should be in a leadership position and highly motivated to take their skills to the next level.

The program is for dynamic experts who are eager to grow as leaders and are enthusiastic in embracing and living the business of culture. We are seeking both young and seasoned practitioners to stimulate cross-fertilization of ideas, insights, and experience.

About the course

Executive Program for Leaders in Arts and Culture

Ever-changing social, economic, and technological trends impact how audiences engage with culture and the arts, and how the industry produces and presents creative work. The need for cooperation with networks and stakeholders and for setting joint targets will increase.

To strengthen the position of culture in society, leaders need skills and competencies to impact beyond their organization and the field itself. This new era calls for new business skills and a change in leadership mindsets.

The Business of Culture Program is an executive program for leaders from the Art and Culture sector in the Nordic and Baltic regions. The program is tailored to enrich and develop participants’ understanding of how effective leadership, business acumen, and networking can transform their organizations. It equips leaders and executives with strategies and tools to effectively advance their organizations.

The Nationalmuseum - the largest art and design museum in Sweden - is collaboration partner of the program.

The support of the Art Professionals plays a key role in ensuring lifelong learning in leadership and strengthening collaboration in the Art and Cultural field. Arts and Culture professionals are supported in the first program cohort by the Jenny and Antti Wihuri Foundation, the Saastamoinen Foundation, the association Föreningen Konstsamfundet and the Kulturfonden för Sverige och Finland.

“The culture industries are growing fast in the Nordic and Baltic countries, as in the whole of Europe. This industry is creating new jobs while at the same time facing new demands and positive challenges. We need top leaders with top training for these posts. Consequently, we need high profile training for the future game changers.” Susanna Pettersson, Director General at Nationalmuseum.

In the recent past, the world has changed considerably, and so have art and culture organizations. It is becoming essential for leaders in this sector to have the right knowledge in order to make strategic decisions about how to respond to today’s needs and new ways of working.

Broaden your horizons – Experience the best and the latest expertise from international faculty and business leaders and from acclaimed art and culture programs across the world.

  • Discover and challenge – Have the privilege to join the first of its kind consortium program across the Nordics and Baltics led by Aalto EE in collaboration with the Nationalmuseum, Sweden.
  • Analyze and focus – Take the opportunity to explore and think in your own time with the blended format comprising two online courses and seven intense face-to-face days in four countries.
  • Broaden your horizons – Experience the best and the latest expertise from international faculty and business leaders and from acclaimed art and culture programs across the world.

Benefits

Join the program to build your business acumen and contribute to finding unique ways for art and culture institutions to stay relevant and have a greater impact on society. Meet and network with other leaders and experts and explore new and innovative concepts.

Transform from expert to leader through a self-development process

Cultivate a mindset of change and innovation and develop an entrepreneurial attitude towards the business of culture

Build a stronger understanding of how to deploy organizational strengths and external networks to maximize creativity and collaborative outcomes within the community

Gain a deeper understanding of the world around us and the key factors impacting on society’s view of the purpose of our existence and the rise of humanism

About Nationalmuseum

Nationalmuseum is Sweden’s largest art and design museum, and one of the country’s key institutions for collaboration in its field both in Sweden and abroad.

Nationalmuseum is a government institution that falls within the remit of the Swedish Ministry of Culture. The mission is to preserve the nation’s cultural heritage, provide knowledge and expertise, and promote public access to art. The core focus is on displaying, collecting, preserving and researching.

Contents and Schedule

The program starts with orientation and networking with Business of Culture Alumni. The content of the program is divided into three themes. The first them starts with a self-development process focusing on increasing self-awareness and strengthening the ability to lead and steer change in the workplace and beyond. The second theme develops business acumen in strategic management and planning and offers tools and frameworks for design thinking and creating a growth hacking mindset. The third theme focusses on building a culture that supports strategy, effective communication, and audience and community engagement. This last theme ends with a discussion of how arts and culture have the power to convey and inspire societal change.

The program will be delivered through one orientation day, three 2-day modules and two online courses. Module days will include lectures, keynotes, discussions, and workshops. Interactive and reflective tools and methods will be used throughout the program to help thinking and renewal. Discovery visits and mindfulness sessions are used to augment learning. Evenings are reserved for receptions to meet with arts and culture colleagues and network with peers from the program.

An coaching element is available to participants.

Coaching has proven to be a successful instrument for strengthening one’s capacity to deal with change. It can aid you in developing your own ability to create clarity, where there is often limited visibility regarding all issues at hand in any team or organization at large. Working with your own personal and professional development with an experienced coach also deepens your ability to work through conflicts, paradoxes, and dilemmas in order to find new solutions and move ahead. In coaching sessions, you will be gently challenged to see patterns in your own behavior and identify ranges of available strategies for moving ahead and further into your full potential.

Program Structure

  • Nordic networking experience Modules in Denmark, Finland, Norway and Sweden
  • Two-day modules Intensive face-to-face sessions offering experiental learning and reflective opportunities
  • Self development process Growing as a leader with the self-development process, and optional coaching or mentoring processes

Program Schedule

Culture as a Playground

Stockholm, Sweden

Orientation and Meeting with Alumni

Module flow:

  • Welcome and introductions
  • Self-development kick off
  • Exclusive keynote: Culture as a Driver for Change
  • Get-together with Alumni

CoPassionate Leadership

Copenhagen, Denmark

This module takes a deep dive into leading self, leading others, and leading change. The focus will be on developing self-awareness and learning how to lead and implement change in your organizations. This module will also introduce the self-development/activation process which will continue throughout the entire program.

Module flow:

  • Increasing self-awareness for growing as a leader
  • Cognitive decision making
  • Emotional intelligence
  • Exclusive keynote
  • Leading change

Distinctive Business

Helsinki, Finland

This module incorporates a blend of tools and strategies to develop a unique art and culture business. The themes will challenge your current leadership mindset and managerial skills, while introducing you to innovative concepts and trends.

Module flow:

  • Exclusive keynote
  • Design thinking for business
  • Growth hacking mindset
  • Lean service creation + workshop
  • Management control systems

Collective Consciousness

Oslo, Norway

The final module focuses on working together with teams and building confidence through internal and external communication skills. The module will help participants better understand the power of art and culture as an engine of social and cultural transformation.

Module flow:

  • Building a culture and creating positive teams
  • Audience and community engagement
  • Power and politics; fundraising and lobbying
  • Exclusive keynote: Thought leadership in the Nordics and Baltics
  • Wrapping up: Catalysts for creating societal values

Fundamentals of Strategic Management

Online

Learn the basics of strategic management and understand its implications for decision-making in today’s organizations. Get to know all the relevant concepts and frameworks for strategic management. This online course takes 7–8 hours to complete, including videos, personal reflection questions, and quizzes. We advise participants to expect to work two hours per week for four weeks.

Fundamentals of Accounting

Online

Learn the fundamentals of accounting and the skills required for interpreting financial indicators. Get to know all the relevant concepts and frameworks for accounting. This online course takes 7–8 hours to complete, including videos, personal reflection questions, and quizzes. We advise participants to expect to work two hours per week for four weeks.

Experts

Pekka Mattila

Dr. Pekka Mattila serves as a Professor of Practice at the Aalto University School of Business. He works frequently with both European and Asian executive audiences on themes of strategic management and agility, strategy co-creation, business model innovation, executive leadership, top team dynam...

Ben Nothnagel

Ben Nothnagel is an expert in self-development and applied neuro-science and has been a member of Aalto EE’s faculty for many years. His concepts of applied neuro-science have also been incorporated into the leadership development programs of many global corporations. He is an Attorney at Law, a...

Johan Magnusson

Johan Magnusson, PhD, is an associate professor at the Department of Applied IT, University of Gothenburg. There he acts as head of the division for information systems, and as a co-director for the Swedish Center for Digital Innovation. He has a background in management accounting and devotes h...

Susanna Pettersson

Dr. Susanna Pettersson is Director General at Nationalmuseum, Sweden. She is an art historian specializing in museum history and collection studies. Before moving to Stockholm, she worked as Director of the Ateneum Art Museum, Finnish National Gallery. Dr. Pettersson has worked for more than twe...

Videos and materials

The Business of Culture at Aalto University School of Business

From  15700 EUR$18,172

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