Videos

HiOP Professor Pedro Moreno de los Ríos discusses current Digital Marketing trends
Professor Pedro Moreno de los Ríos sheds some light on the customer-centric strategy

Biography

IE Business School
Professor, Bachelor in Information Systems Management and Master in Visual and Digital Media

Professor Pedro Moreno de los Ríos has extensive experience as a digital business executive in B2B and B2C environments, specializing in sales and marketing, business development, omnichannel strategies, inbound marketing, SEM, SEO, e-commerce, CRO and more. He has worked in large multinationals and consulting firms, as well as startups. He is also a Ph.D. researcher at Universidad de Alcalá.

CORPORATE EXPERIENCE

  • Digital Strategy Manager, Quum Marketing y Comunicación Spain (2015)
  • Independent Digital Consultant Spain (2014)
  • Business Development Director, Avalon La Red de Expertos, Spain (2012-2014)
  • Business Development Executive, Euro-Funding Advisory Group (2010-2012)
  • Supervisor Online Video Production – The Walt Disney Company (2008-2010)

ACADEMIC EXPERIENCE

Extensive experience as Adjunct Profesor, Academic Coordinator and Lead at several business schools and universities: IE, ESIC, Universidad Pontificia Comillas, ICEMD and Universidad de Alcalá.

ACADEMIC BACKGROUND

  • Ph.D. Information, Communication and Technology, Universidad de Alcalá, Spain (exp.2023)
  • Master in Sales and Marketing Management, ESIC Business & Marketing School, Spain (2014)
  • Master in Digital Business, ICEMD, Spain (2013)
  • Law Degree, Universidad Pontificia Comillas, Spain (2012)

Read about executive education

Other experts

Biography I studied for my BA in Social Anthropology at the London School of Economics where I also did my PhD awarded in 1993. My doctoral fieldwork was undertaken in Ulanga District , Southern Tanzania.  In addition to my work at the University of Manchester, I have worked with a number of deve...
Frank A. Sanders is vice president in the Technology and Manufacturing Group and director of corporate strategic procurement at Intel Corporation. He leads the organization responsible for sourcing strategic capabilities for Intel in categories such as IT, electronic design automation, sales and ...