HiOP Professor Pedro Moreno de los Ríos discusses current Digital Marketing trends
Professor Pedro Moreno de los Ríos sheds some light on the customer-centric strategy


IE Business School
Digital Business & Marketing Professor

Pedro Moreno de los RiosDigital Business & Marketing Professor Professor Pedro Moreno de los Ríos has extensive experience as a digital business executive in B2B and B2C environments, specializing in sales and marketing, as well as digital business development, omnichannel e-commerce strategies, inbound marketing, SEM, SEO, CRO, and more. He has worked in large multinationals and consulting firms, as well as startups. He is also a Ph.D. researcher in Big Data Marketing, which will allows him to show data as a driving force in marketing.

Read about executive education

Other experts

Biography I studied for my BA in Social Anthropology at the London School of Economics where I also did my PhD awarded in 1993. My doctoral fieldwork was undertaken in Ulanga District , Southern Tanzania.  In addition to my work at the University of Manchester, I have worked with a number of deve...
Frank A. Sanders is vice president in the Technology and Manufacturing Group and director of corporate strategic procurement at Intel Corporation. He leads the organization responsible for sourcing strategic capabilities for Intel in categories such as IT, electronic design automation, sales and ...