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HiOP Professor Pedro Moreno de los Ríos discusses current Digital Marketing trends
Professor Pedro Moreno de los Ríos sheds some light on the customer-centric strategy

Biography

IE Business School
Digital Business & Marketing Professor

Pedro Moreno de los RiosDigital Business & Marketing Professor Professor Pedro Moreno de los Ríos has extensive experience as a digital business executive in B2B and B2C environments, specializing in sales and marketing, as well as digital business development, omnichannel e-commerce strategies, inbound marketing, SEM, SEO, CRO, and more. He has worked in large multinationals and consulting firms, as well as startups. He is also a Ph.D. researcher in Big Data Marketing, which will allows him to show data as a driving force in marketing.

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Biography I studied for my BA in Social Anthropology at the London School of Economics where I also did my PhD awarded in 1993. My doctoral fieldwork was undertaken in Ulanga District , Southern Tanzania.  In addition to my work at the University of Manchester, I have worked with a number of deve...
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