HiOP Professor Pedro Moreno de los Ríos discusses current Digital Marketing trends
Professor Pedro Moreno de los Ríos sheds some light on the customer-centric strategy


IE Business School
Professor, Bachelor in Information Systems Management and Master in Visual and Digital Media

Professor Pedro Moreno de los Ríos has extensive experience as a digital business executive in B2B and B2C environments, specializing in sales and marketing, business development, omnichannel strategies, inbound marketing, SEM, SEO, e-commerce, CRO and more. He has worked in large multinationals and consulting firms, as well as startups. He is also a Ph.D. researcher at Universidad de Alcalá.


  • Digital Strategy Manager, Quum Marketing y Comunicación Spain (2015)
  • Independent Digital Consultant Spain (2014)
  • Business Development Director, Avalon La Red de Expertos, Spain (2012-2014)
  • Business Development Executive, Euro-Funding Advisory Group (2010-2012)
  • Supervisor Online Video Production – The Walt Disney Company (2008-2010)


Extensive experience as Adjunct Profesor, Academic Coordinator and Lead at several business schools and universities: IE, ESIC, Universidad Pontificia Comillas, ICEMD and Universidad de Alcalá.


  • Ph.D. Information, Communication and Technology, Universidad de Alcalá, Spain (exp.2023)
  • Master in Sales and Marketing Management, ESIC Business & Marketing School, Spain (2014)
  • Master in Digital Business, ICEMD, Spain (2013)
  • Law Degree, Universidad Pontificia Comillas, Spain (2012)

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